Pritt SWOT Analysis, Competitors & USP

Pritt SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pritt, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pritt to benchmark its business & performance as compared to the competitors, and make strategic improvements. Pritt is one of the leading brands in the FMCG sector.

The article below lists the Pritt SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pritt SWOT Analysis:

SWOT Analysis of Pritt

For Pritt, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pritt Strengths

The strengths of Pritt looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pritt :

1. User friendly attractive online presence
2. Strong brand name
3. Good quality product perception
4. Attractive packaging to attract the customer

5. Strong backing of parent company ensures good distribution

Pritt Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pritt SWOT Analysis:

1. Limited presence and awareness of the product in emerging economies

2. Competitive scenario means margins and share is limited

Pritt Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pritt SWOT Analysis:

1. Target those cities and distribution channels where competitors have a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

Pritt Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pritt are as mentioned:

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

Pritt Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pritt:

1. Loctite
2. Pidilite
3. 3M Glue

Hence this concludes the Pritt SWOT analysis.

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About Pritt

Pritt Overview
Parent Company	Henkel
Category	Adhesive
Sector	FMCG
Tagline/ Slogan	Put a friend on your desk
USP	Does the job in a very convenient manner
Pritt STP
Segmentation	Adhesives and glues
Target Market	Urbane upper middle class consumers looking for high quality adhesive
Positioning	A convenient adhesive solution which is more of a friend than a mere stationery

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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