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Pritt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Pritt analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pritt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pritt to benchmark its business & performance as compared to the competitors and industry. Pritt is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pritt competitors and includes Pritt target market, segmentation, positioning & Unique Selling Proposition (USP).

Pritt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pritt Brand Analysis
Parent Company

Henkel

Category

Adhesive

Sector

FMCG

Tagline/ Slogan

Put a friend on your desk

USP

Does the job in a very convenient manner

Pritt STP
Pritt Segmentation

Adhesives and glues

Pritt Target Market

Urbane upper middle class consumers looking for high quality adhesive

Pritt Positioning

A convenient adhesive solution which is more of a friend than a mere stationery

Pritt SWOT Analysis
Pritt Strengths

Below are the Strengths in the SWOT Analysis of Pritt:

1. User friendly attractive online presence
2. Strong brand name
3. Good quality product perception
4. Attractive packaging to attract the customer

5. Strong backing of parent company ensures good distribution

Pritt Weaknesses

Here are the weaknesses in the Pritt SWOT Analysis:

1. Limited presence and awareness of the product in emerging economies

2. Competitive scenario means margins and share is limited

Pritt Opportunities

Following are the Opportunities in Pritt SWOT Analysis:

1. Target those cities and distribution channels where competitors have a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

Pritt Threats

The threats in the SWOT Analysis of Pritt are as mentioned:

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

Pritt Competition
Competitors

Below are the top 3 Pritt competitors:

1. Loctite
2. Pidilite
3. 3M Glue


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pritt. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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