Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Pritt analyses the brand by its strengths, weaknesses, opportunities & threats. In Pritt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pritt to benchmark its business & performance as compared to the competitors. Pritt is one of the leading brands in the FMCG sector.
The article below lists the Pritt SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pritt competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Urbane upper middle class consumers looking for high quality adhesive
A convenient adhesive solution which is more of a friend than a mere stationery
SWOT Analysis of Pritt
For Pritt, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Pritt SWOT Analysis:
The strengths of Pritt looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pritt :
1. User friendly attractive online presence 2. Strong brand name 3. Good quality product perception 4. Attractive packaging to attract the customer
5. Strong backing of parent company ensures good distribution
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pritt SWOT Analysis:
1. Limited presence and awareness of the product in emerging economies
2. Competitive scenario means margins and share is limited
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pritt SWOT Analysis:
1. Target those cities and distribution channels where competitors have a relatively weaker presence 2. Competitions and contests for students organized at school and junior college levels is gaining popularity
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pritt are as mentioned:
1. Low switching costs amongst consumers 2.Many market players operating in India 3. Difficult to differentiate product
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pritt:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pritt. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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