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Hari Darshan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Hari Darshan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hari Darshan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hari Darshan to benchmark its business & performance as compared to the competitors and industry. Hari Darshan is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hari Darshan competitors and includes Hari Darshan target market, segmentation, positioning & Unique Selling Proposition (USP).

Hari Darshan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hari Darshan Brand Analysis
Parent Company

Hari Darshan Sevashram Ltd.


Incense sticks and spiritual



Tagline/ Slogan

Incense and spirituals


Known for purity

Hari Darshan STP
Hari Darshan Segmentation

People looking for incense sticks, dhoop etc.

Hari Darshan Target Market

Middle and upper middle class

Hari Darshan Positioning

Mark of purity in its products

Hari Darshan SWOT Analysis
Hari Darshan Strengths

Below are the Strengths in the SWOT Analysis of Hari Darshan:

1. It is one of the largest manufacturers of Incense Spirituals Aromatherapy Products, Fragrances, and other related products.

2. There is a strong emphasis on purity for which a stringent quality process is followed.
3.Skilled professionals are involved in the making of the incense sticks
4.It is Involved in constant up-gradation of technology.

Hari Darshan Weaknesses

Here are the weaknesses in the Hari Darshan SWOT Analysis:

1.Low profit margin in this sector

2. Limited market share owing to intense competition

Hari Darshan Opportunities

Following are the Opportunities in Hari Darshan SWOT Analysis:

1. Expansion opportunities in India
2.Diversification into new products like aromatic oils etc.

3. Export opportunities could be tapped

Hari Darshan Threats

The threats in the SWOT Analysis of Hari Darshan are as mentioned:

1.Strong competition from several local players in this business
2.Brand switching cost is low

Hari Darshan Competition

Below are the top 3 Hari Darshan competitors:

1.ITC Mangaldeep
2.Hem Incense

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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