Revlon Photo Ready SWOT Analysis, Competitors & USP

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SWOT Analysis of Revlon Photo Ready with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revlon Photo Ready

Parent Company



Personal Care



Tagline/ Slogan



Personal care product at a good quality

Revlon Photo Ready STP


Personal care for women

Target Group

Women who want quality lip style


As a quality personal care product which brings the innovation of USA to India

Revlon Photo Ready SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Revlon Photo Ready :

1. First international color cosmetics brand product to be launched in India
2. Good distribution and wide variety for the customers to chose from
3. Endorsed by popular artists in USA
4. Good quality products


1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities


1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India


1. Lots of local competitors
2. People usually prefer price over quality

Revlon Photo Ready Competition


Below are the 3 main Revlon Photo Ready competitors :

1. Lakme
2. Oriflame
3. Elle

The brandguide table above concludes the Revlon Photo Ready SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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