Revlon Lipstick SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 7316

SWOT Analysis of Revlon Lipstick with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revlon Lipstick

Parent Company



Personal Care



Tagline/ Slogan

Look me in the lips; Lips that shine with killer color


Quality lip style



Personal lip care for women

Target Group

Women who want quality lip style


As a quality personal care product which brings the innovation of USA to India

SWOT Analysis


1. Variety of products like lip liner, gloss and color
2. Good quality and product variety
3. Endorsed by popular artists in USA
4. Wide range for the customers to choose from and good marketing through TVCs and print ads

5. Good distribution and availability of the product

6. Strong brand name of the parent company adds value


1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities


1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India


1. Lots of local competitors
2. People usually prefer price over quality



1. Lakme
2. Oriflame
3. Elle

The table above concludes the Revlon Lipstick SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Revlon Lipstick. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: