Revlon Nail Art Moon Candy SWOT Analysis, USP & Competitors

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SWOT Analysis of Revlon Nail Art Moon Candy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revlon Nail Art Moon Candy

Parent Company



Personal Care



Tagline/ Slogan

Dare to be cosmic


Personal care product at a good quality



Personal care for women

Target Group

Women who want quality lip style


As a quality personal care product which brings the innovation of USA to India

SWOT Analysis


1. First international color cosmetics brand product to be launched worldwide
2. Good marketing and visibility through TVCs and print ads
3. Endorsed by popular artists and celebrities in USA
4. Good quality products

5. Variety of products like enamel and enamel remover


1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities


1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India


1. Lots of local competitors
2. People usually prefer price over quality



1. Lakme
2. Oriflame
3. Elle

The table above concludes the Revlon Nail Art Moon Candy SWOT analysis along with its marketing and brand parameters.


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