Prega News SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3101

SWOT Analysis of Prega News with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Prega news’

Parent Company

Mankind Pharma


Personal care



Tagline/ Slogan

‘sure ho jaye’


Detection results within 5 minutes

Prega News STP


Pregnancy detection card

Target Group

Young women


One step home pregnancy test kit with immediate results

Prega News SWOT Analysis


1. As per IMS health data Nov'11, PregaNews is the largest selling Pregnancy detection card in India.

2. A dedicated website that addresses queries of consumers and provides information

3. The celebrity endorsements by popular television characters add highly to the brand recall

4. Strong distribution network and presence in rural areas and tier-2, tier-3 cities


1. Company just relies on TV as a medium for promotion

2. Priced higher than the competitors


1. Can increase awareness and encourage trials by associating with women seminars and forums

2. Higher brand recall can be achieved by leveraging on the brand name in communication


1. The product awareness is not very high

2. Consumer perceived issues about efficacy and reliability of product. They prefer visiting obstetrician to be completely sure.

Prega News Competition


1. Velocit
2. Pregcolor

3. Clearview

4. Acutest

The brandguide table above concludes the Prega News SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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