Vicco Turmeric Face wash SWOT Analysis, Competitors & USP

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SWOT Analysis of Vicco Turmeric Face wash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Vicco Turmeric Face wash’

Parent Company



Personal care- Skin care



Tagline/ Slogan

“vicco turmeric, nahi cosmetic”


The antiseptic nature of the turmeric minimizes the acne and temporary scars resulting from acne as well as provides a natural glow to the skin.

Vicco Turmeric Face wash STP


Herbal Face wash

Target Group

Young women


specially formulated to wash away excess oil and deep-down dirt with the goodness of turmeric

Vicco Turmeric Face wash SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vicco Turmeric Face wash :

1.  An extension of Vicco turmeric Skin cream which enjoys a very strong brand recall especially the jingle
2. Totally Ayurvedic enriched with natural do-good ingredients
3. It can be used on all the types of facial skin unlike the most face washes available in the market.


1. Company has not engaged into any advertisements for the product; brand awareness is negligible
2. It is comparatively high priced and not many SKUs at different price points are available

3.The antiseptic proposition is alone not sufficient to compete in mass market skin care category


1. Increase visibility and push through trade promotions
2. Start advertising to create a pull for the brand
3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base


1.  Intense competition leading to frequent value for money deals & discounts
2. Distribution problems due to the cluttered segment & scattered market

3. Heavy competition both from domestic as well as international brands

Vicco Turmeric Face wash Competition


Below are the 2 main Vicco Turmeric Face wash competitors :

1. Himalaya face wash

2. Ayur face wash

The brandguide table above concludes the Vicco Turmeric Face wash SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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