Zandu Gluco Charge SWOT Analysis, USP & Competitors

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SWOT Analysis of Zandu Gluco Charge with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Zandu Gluco charge’

Parent Company






Tagline/ Slogan

‘Energy se bharpur, Bimariyon se rakkhey duur’


A glucose based energy drink mix fortified with the goodness of Vitamin C.



Glucose energy drink

Target Group

Middle class families


It will not only replenish energy, but will also help provide immunity against common illnesses caused by the heat, humidity and pollution of harsh summers.

SWOT Analysis


1. Zandu is a century old household name in Ayurvedic products and thus the product also benefits from the strong brand name association

2. The advertisement aptly targets the family and strongly focuses on the brand proposition.


1. Packaging on similar lines as competitors

2. Positioning based on a drink to be consumed in summers would restrict its consumption to that season only.


1. Leveraging on the strong distribution network of Emami and ensuring wide reach and penetration

2. The brand can also engage in extensive BTL activities to ensure better visibility and induce product trials


1. With strong established players in the segment, it would be challenging to carve out a share for the brand in the market.

2. Categories like chyawanprash and other health drinks would act as substitutes.



1.Heinz Glucon-D

2.Dabur Glucose-D

The table above concludes the Zandu Gluco Charge SWOT analysis along with its marketing and brand parameters.


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