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Gillette Mach3 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Gillette Mach3 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gillette Mach3 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gillette Mach3 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gillette Mach3 is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gillette Mach3 competitors and includes Gillette Mach3 target market, segmentation, positioning & Unique Selling Proposition (USP).

Gillette Mach3 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gillette Mach3 Brand Analysis
Parent Company

Procter & Gamble


Personal Care Brands - Shaving



Tagline/ Slogan

The best a man can get


Good technology that entered early in the market attracting loyal customers and developed its base

Gillette Mach3 STP
Gillette Mach3 Segmentation

Young males and males in the age group of 25-44,

Gillette Mach3 Target Market

Males requiring good quality grooming products

Gillette Mach3 Positioning

Triple blade razor with increased safety and easy to use

Gillette Mach3 SWOT Analysis
Gillette Mach3 Strengths

Below are the Strengths in the SWOT Analysis of Gillette Mach3:

1. Triple blade razor – new technology attracting users
2. Uranium coating – more life than other razors and is Safe and easy to use, causes very less cuts
3. Aggressive advertising
4. Provides quality and innovation both to the users

Gillette Mach3 Weaknesses

Here are the weaknesses in the Gillette Mach3 SWOT Analysis:

1. Costlier than other razors, everyday use item is required to be cheaper
2. Not easily available, Mostly available in big stores
3. Expensive brand maintenance

Gillette Mach3 Opportunities

Following are the Opportunities in Gillette Mach3 SWOT Analysis:

1.Consumer brand preference
2.Increased grooming of men has led to an increase in demand of sophisticated products
3.Increasing demand for high quality products with different technology

Gillette Mach3 Threats

The threats in the SWOT Analysis of Gillette Mach3 are as mentioned:

1.Growth in substitutes
2.Price sensitive market
3.Price wars with competitors

Gillette Mach3 Competition

Below are the top 3 Gillette Mach3 competitors:

1.HUL (Hindustan Unilever Limited)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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