Dabur Vatika SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9853
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SWOT Analysis of Dabur Vatika with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Vatika

Parent Company

Dabur

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

Hair that shine with health

USP

Natural ingredients which include heena and amla

Dabur Vatika STP

Segment

Premium segment and high price market segment

Target Group

Confident, well educated and young women ready to spend money for nourishment and healthy products

Positioning

Resolve hair problems and make hair healthy

Dabur Vatika SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Vatika. Strengths are:

1. Innovative product offering containing henna, amla and lemon other than basic hair nutrients
2. Strong distribution network
3. High involvement in R&D
4. Extensive supply chain

Weaknesses

Here are the weaknesses of Dabur Vatika :

1.Aggresive competitors
2.High price
3.Sticking to only ayurvedic technology

Opportunities

Following are the Opportunities of Dabur Vatika :

1. Enter new categories; innovate offerings
2.Increased purchasing power of the middle class
3.Threat that it may contain chemicals and is not a pure product

Threats

The threats of Dabur Vatika are as mentioned :

1. Competition from well established names
2.Threat from substitutes
3.Provides ayurvedic products only which are not recognized in various markets

Dabur Vatika Competition

Competitors

Below are the 3 main Dabur Vatika competitors :

1.Bajaj
2.HUL’s Clinic plus and Clinic All Clear
3.Marico’s Parachute Oil



The brandguide table above concludes the Dabur Vatika SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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