Dabur Uveda SWOT Analysis, Competitors & USP

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SWOT Analysis of Dabur Uveda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Personal Care brands - Skin care



Tagline/ Slogan

Beauty that glows from within


Nourishes the skin providing the required nutrients from Ayurveda

Dabur Uveda STP


Women belonging to the age group of 15-44

Target Group

Women seeking products with natural ingredients


Nourishes the skin and works from within to give a glow and protect the skin from everyday exposures

Dabur Uveda SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Uveda. Strengths are:

1. Skin friendly product with Ayurvedic ingredients
2. Strong brand image of Dabur
3. Reasonable price
4. Strong R&D


Here are the weaknesses of Dabur Uveda :

1. Intense competition in skincare market
2.Products not available for different skin types thus restricting its use to certain customers


Following are the Opportunities of Dabur Uveda :

1.Extend the line of products and customize them for different skin types
2.Exploring new geographical areas- local as well as global
3.Expand in rural segment


The threats of Dabur Uveda are as mentioned :

1.Strong competition from established brands
2.Threat from substitutes
3.Presence of easily available and more established substitutes

Dabur Uveda Competition


Below are the 3 main Dabur Uveda competitors :


The brandguide table above concludes the Dabur Uveda SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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