Dabur Uveda SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4099

SWOT analysis of Dabur Uveda analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Uveda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Uveda to benchmark its business & performance as compared to the competitors and industry. Dabur Uveda is one of the leading brands in the FMCG sector. The table below also lists the top Dabur Uveda competitors and elaborates Dabur Uveda market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dabur Uveda SWOT, Competitors, Marketing STP & Brand analysis Table
Dabur Uveda Brand Analysis
Parent Company



Personal Care brands - Skin care



Tagline/ Slogan

Beauty that glows from within


Nourishes the skin providing the required nutrients from Ayurveda

Dabur Uveda STP

Women belonging to the age group of 15-44

Target Group

Women seeking products with natural ingredients


Nourishes the skin and works from within to give a glow and protect the skin from everyday exposures

Dabur Uveda SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Uveda. Strengths are:

1. Skin friendly product with Ayurvedic ingredients
2. Strong brand image of Dabur
3. Reasonable price
4. Strong R&D


Here are the weaknesses in the Dabur Uveda SWOT Analysis:

1. Intense competition in skincare market
2.Products not available for different skin types thus restricting its use to certain customers


Following are the Opportunities in Dabur Uveda SWOT Analysis:

1.Extend the line of products and customize them for different skin types
2.Exploring new geographical areas- local as well as global
3.Expand in rural segment


The threats in the SWOT Analysis of Dabur Uveda are as mentioned:

1.Strong competition from established brands
2.Threat from substitutes
3.Presence of easily available and more established substitutes

Dabur Uveda Competition

Below are the top 3 Dabur Uveda competitors:


The brandguide table above concludes the Dabur Uveda SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Uveda. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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