Chicken Out Rotisserie SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 856

SWOT Analysis of Chicken Out Rotisserie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chicken Out Rotisserie

Parent Company

Chicken Out Rotisserie




Food and Beverages

Tagline/ Slogan

Eat good, always fresh, 100% all natural


Fast food restaurants serving chicken and country-style foods



People who eat chicken and tend to eat out a lot

Target Group

primarily the 18 to 34 year old customer, which is the highest end user of fast food  - mature, multicultural, urban young adults – who prefer taste over health


“The chickens we serve are always fresh, always natural, and always a healthy choice for your family, guests, and yourself”

SWOT Analysis


1. Offer organic chicken , natural food – gaining popularity among health conscious customers

2. Catering business with unique proposition : provide a catered meal for a large group within two hours
3. Provides many options for ordering – online ordering  pick up at local restaurants or opt for in- house dining

4. Product portfolio includes Country style fast food, including chicken, potatoes, sandwiches, soup, and salad


1. Highly competitive segment has led to slow market share growth
2. Low advertising spend on mainstream media


1. Can expand menu options available to include healthy / calorie conscious customers
2. Geographical expansion to other developing areas where there is a culture of eating Chicken


1. Health concerns arising from bird flu epidemic could adversely affect business
2. Franchise model could lead to dilution of quality standard and consistency in service

3. Increasing activity of competitors



1.Boston Market
2.Church’s Chicken
3. KFC

The table above concludes the Chicken Out Rotisserie SWOT analysis along with its marketing and brand parameters.


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