Copelands SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1071

SWOT analysis of Copelands analyses the brand/company with its strengths, weaknesses, opportunities & threats. Copelands is one of the leading brands in the food & beverages sector. The table below also lists the top Copelands competitors and elaborates Copelands segmentation, targeting, positioning & USP.


Parent Company

Copelands of New Orleans




Food & Beverages

Tagline/ Slogan

Celebrate flavor Celebrate Life


Serves authentic, hometown New Orleans taste in a casually festive atmosphere

Copelands STP


Families who look for fine dining options

Target Group

Families looking for a traditional culinary experience


New Orleans-style cuisine and a casual sit-down family friendly atmosphere.

Copelands SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Copelands. Strengths are:

1. Well known for upscale ambience and fine dining – family diner

2. Traditional Authentic  new Orleans cuisine

3. Good use of social media – Twitter, Facebook etc.

4.  Known for superlative dining experience

5. A very well known brand regionally due to its significant presence


Here are the weaknesses in the Copelands SWOT Analysis:

1. Low presence – low marketing spends on mainstream media

2. Franchise model lead to dilution of the service quality and job cuts


Following are the Opportunities in Copelands SWOT Analysis:

1. Promotional Activities: - increase level of penetration is low – hence lower brand recognition & recall

2. Expand to newer geographies

3. Menu range can e expanded luring newer audience to try the meals


The threats in the SWOT Analysis of Copelands are as mentioned:

1. Competition from healthy food restaurants

2. Aggressive marketing from competition can reduce market share

3. Govt regulations and unfortable market dynamics can affect operations

Copelands Competition


Below are the top 3 Copelands competitors:

1. Benihana Inc

2. Applebees

3. Cheddar Casual Cafe

The brandguide table above concludes the Copelands SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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