Brio SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1477

SWOT Analysis of Brio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BRAVO Brio Restaurant Group, Inc.




Food & Beverages

Tagline/ Slogan

There is always something to celebrate at Brio Tuscan Grille


Quality driven restaurant chain focusing on guest experience

Brio STP


People looking for good quality Italian food

Target Group

Business people and young professionals, families and empty nesters


Upscale affordable restaurant

Brio SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brio :

1. Superior guest service for each and every meal

2. One of the best Italian Restaurant of America

3. Original regional recipes using highest quality and freshest ingredients

4. The brand has over 9500 employees

5. The parent brand has close to 100 stores spread across US


1. Not many branches around North American states

2. Stiff competition means low market share as well as low margins


1. Opportunities for new openings near shopping malls, lifestyle shopping centers and free-standing locations

2. Creating a strong brand for one-stop Italian food joint in US.

3. More marketing and advertising exercises can boost operations


1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Brio Competition


Below are the 4 main Brio competitors :

1. Valenza

2. Vespaio

3. Di Pasquale’s

4. La Campania


The brandguide table above concludes the Brio SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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