Claim Jumper SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1319

SWOT Analysis of Claim Jumper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Claim Jumper

Parent Company

Landry's Restaurants




Food & Beverages

Tagline/ Slogan



Certified Angus Beef and USDA Choice Steaks

Claim Jumper STP


People looking to relax after a day’s work, to catch a game or to share an appetizer with friends

Target Group

Large audiences including families, children, seniors and business professionals


Friendly environment for special occasions, business lunch or family gatherings

Claim Jumper SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Claim Jumper :

1. Warm and comfortable environment in saloons at over 40 locations

2. Exhibition cooking where guests watch as pizzas are cooked

3. The variety of food and efficiency of service

4. Good interior design of saloons

5. A well known brand in Texas, US due to its significant presence in the region


1. Less number of stores throughout America

2. Intense competition means lower market share


1.Strong opportunity to expand operations in other states

2.Advertising and marketing can help boost the brand image globally

3. Move towards healthier option in the menu


1. Competitors and new entrants

2. Limited differentiation as compared to competitors

Claim Jumper Competition


Below are the 5 main Claim Jumper competitors :

1. Cassano's Pizza King

2. Marion's Pizza

3. Cheesecake Factory

4.Yard House

5. Charley's Grilled Subs

The brandguide table above concludes the Claim Jumper SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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