Country Buffet SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1685
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SWOT Analysis of Country Buffet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Buffet

Parent Company

Ovation Brands

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

My Plate, My Way

USP

Real Favorites Menu – recipes based on individual favorites

Country Buffet STP

Segment

People who love “ All you can Eat’ places

Target Group

Middle income American families

Positioning

Family dinner that satisfies everyone’s cravings

Country Buffet SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Country Buffet :

1. Diverse menu of food and beverages

2. Excellent experience for customers and Family friendly ambience

3. Special offers each day to keep the consumers interested

4. Affordable prices for unlimited food

Eac

1. Limited brand awareness as compared to big restaurants

2. Lesser geographic presence is also affecting profitability

Opportunities

1. Healthier ad multi-cuisine menu options

2. More customer engagement through online forums

3. Expansion into newer geographies would help the brand grow

Threats

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Country Buffet Competition

Competitors

Below are the 4 main Country Buffet competitors :

1. Golden Corral

2. Dave and Buster’s

3. Home Town Buffet

4. Orlando Buffets


The brandguide table above concludes the Country Buffet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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