Country Buffet SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1030

SWOT Analysis of Country Buffet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Buffet

Parent Company

Ovation Brands




Food & Beverages

Tagline/ Slogan

My Plate, My Way


Real Favorites Menu – recipes based on individual favorites



People who love “ All you can Eat’ places

Target Group

Middle income American families


Family dinner that satisfies everyone’s cravings

SWOT Analysis


1. Diverse menu of food and beverages

2. Excellent experience for customers and Family friendly ambience

3. Special offers each day to keep the consumers interested

4. Affordable prices for unlimited food


1. Limited brand awareness as compared to big restaurants

2. Lesser geographic presence is also affecting profitability


1. Healthier ad multi-cuisine menu options

2. More customer engagement through online forums

3. Expansion into newer geographies would help the brand grow


1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business



1. Golden Corral

2. Dave and Buster’s

3. Home Town Buffet

4. Orlando Buffets

The table above concludes the Country Buffet SWOT analysis along with its marketing and brand parameters.


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