Country Buffet SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1781

SWOT Analysis of Country Buffet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Buffet

Parent Company

Ovation Brands




Food & Beverages

Tagline/ Slogan

My Plate, My Way


Real Favorites Menu – recipes based on individual favorites

Country Buffet STP


People who love “ All you can Eat’ places

Target Group

Middle income American families


Family dinner that satisfies everyone’s cravings

Country Buffet SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Country Buffet. Strengths are:

1. Diverse menu of food and beverages

2. Excellent experience for customers and Family friendly ambience

3. Special offers each day to keep the consumers interested

4. Affordable prices for unlimited food


Here are the weaknesses of Country Buffet :

1. Limited brand awareness as compared to big restaurants

2. Lesser geographic presence is also affecting profitability


Following are the Opportunities of Country Buffet :

1. Healthier ad multi-cuisine menu options

2. More customer engagement through online forums

3. Expansion into newer geographies would help the brand grow


The threats of Country Buffet are as mentioned :

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Country Buffet Competition


Below are the 4 main Country Buffet competitors :

1. Golden Corral

2. Dave and Buster’s

3. Home Town Buffet

4. Orlando Buffets

The brandguide table above concludes the Country Buffet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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