El Chico SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 914

SWOT Analysis of El Chico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Chico

Parent Company

Consolidated Restaurant Operations




Food & Beverages

Tagline/ Slogan

Serving fine Mexican food since 1940


Freshest Mexican food experience

El Chico STP


Restaurants and food chains

Target Group

Southern U.S. mainly, 15 years and above, middle class, immigrants/people who like to try new cuisine


Traditional Mexican food

El Chico SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of El Chico :

1. Strong, rich heritage of many decades
2. More than 75+ restaurants including many franchises
3. Catering options and kids menu on offer
4. Concept of gift cards to induce loyalty

5. Innovative menu and offerings for the customer to choose from

6. Freshest, hand made menu with daily blackboard specials


1. Caters to a niche audience means limited market grasp
2. No catering/online ordering facility is a drawback
3. Limited geographic reach of the brand as compared to global food chains


1. High Mexican population in their target area of southern U.S.
2. Growing awareness and fondness for untraditional cuisine like Mexican etc
3. Opportunity for further expansion into other geographies


1. Multiple players catering to the same segment
2. Rapidly growing health conscious population
3. A full service Mexican category has been on a decline with the growth of the fast casual category that Qdoba and Chiptole cater to

El Chico Competition


Below are the 3 main El Chico competitors :

1. Del Taco
2. Chipotle
3. Don Pablo’s

The brandguide table above concludes the El Chico SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to El Chico. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: