SWOT Analysis of Fatburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fatburger |
|
Parent Company |
Fog Cutter Capital Group |
Category |
Restaurant |
Sector |
|
Tagline/ Slogan |
Distinctive seasonings and attitude since 1952 |
USP |
Biggest, juiciest burgers served in the ambience of good music |
Fatburger STP |
|
Segment |
Restaurants and food chains |
Target Group |
Youngsters & adults, middle to upper middle class, fast food , music lovers |
Positioning |
Freshest, biggest and juiciest burgers, cooked to order, being served for ages |
Fatburger SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fatburger : 1. The promise of the biggest burger is not a false one 5. Presence across geographies including approx 30 countries 6. Established brand with a presence of many decades |
Weaknesses |
1. Very high calorific content in food not appreciated by health conscious people |
Opportunities |
1. Seasonal menus can be tried out in keeping with the burger/fast food theme |
Threats |
1. Change in mindset towards vegan/healthier food |
Fatburger Competition |
|
Competitors |
Below are the 5 main Fatburger competitors : 1. In n Out 4. Mc Donalds 5. Burger King |
The brandguide table above concludes the Fatburger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Fatburger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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