Fatburger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2126

SWOT analysis of Fatburger analyses the brand/company with its strengths, weaknesses, opportunities & threats. Fatburger is one of the leading brands in the food & beverages sector. The table below also lists the top Fatburger competitors and elaborates Fatburger segmentation, targeting, positioning & USP.


Parent Company

Fog Cutter Capital Group




Food & Beverages

Tagline/ Slogan

Distinctive seasonings and attitude since 1952


Biggest, juiciest burgers served in the ambience of good music

Fatburger STP


Restaurants and food chains

Target Group

Youngsters & adults, middle to upper middle class, fast food , music lovers


Freshest, biggest and juiciest burgers, cooked to order, being served for ages

Fatburger SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fatburger. Strengths are:

1. The promise of the biggest burger is not a false one
2. Good word of mouth advertising due to the fact that it has consistently received the critics vote for best burger
3. Promise of ‘real’ ingredients
4. Promise of distinctive seasonings

5. Presence across geographies including approx 30 countries

6. Established brand with a presence of many decades


Here are the weaknesses in the Fatburger SWOT Analysis:

1. Very high calorific content in food not appreciated by health conscious people
2. Burger segment is extremely competitive hence low market share, and also low brand recall


Following are the Opportunities in Fatburger SWOT Analysis:

1. Seasonal menus can be tried out in keeping with the burger/fast food theme
2. Leverage on Fat rewards offered to increase loyalty
3. Leverage ‘Fatwear’ as a brand to increase visibility


The threats in the SWOT Analysis of Fatburger are as mentioned:

1. Change in mindset towards vegan/healthier food
2. Large competition in the burger themed restaurant space
3.Inceasing costs of raw materials can affect profits and business operations

Fatburger Competition


Below are the top 5 Fatburger competitors:

1. In n Out
2. Freshness Burger
3. Whitecastle

4. Mc Donalds

5. Burger King

The brandguide table above concludes the Fatburger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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