Fleming's Prime Steakhouse & Wine Bar SWOT Analysis, USP & Competitors

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SWOT Analysis of Fleming's Prime Steakhouse & Wine Bar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fleming's Prime Steakhouse & Wine Bar

Parent Company

Bloomin' Brands




Food and Beverages

Tagline/ Slogan

Prime Steakhouse & Wine Bar


Prime steak and wine



Income, Age and Lifestyle

Target Group

Youth and Adults from upper class


Upscale formal-attire dinner assuring memorable times and world-class food

SWOT Analysis


1. Spread across 60+ locations throughout the US states
2.  It has been a leader in innovations, often the first to market with unique offerings in the upscale steakhouse segment
3. Offers private dining and gift cards to create one of a kind experience

4. Its product portfolio includes American cuisine like steak, seafood and chicken

5. Fleming’s 100 is a brand trademark that consists of a collection of 100 wines available


1. Maintaining quality and uniformity in food and décor across establishments proves difficult
2. The brand is limited to the U.S and has low brand awareness


1. New food items on its menu can attract newer customers
2. Venture into newer markets/countries

3. The brand can do well if more advertising and marketing exercises are undertaken


1. Change in mindset towards veg and healthier food
2. Limiting its target audience to a premium segment

3. Increasing operations and marketing of competitors can boost business



1. Jess & Jims Steakhouse
2. Bennigan's
3. The Big Texan Steak Ranch

The table above concludes the Fleming's Prime Steakhouse & Wine Bar SWOT analysis along with its marketing and brand parameters.


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