Krystal SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1654

SWOT analysis of Krystal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Krystal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Krystal to benchmark its business & performance as compared to the competitors and industry. Krystal is one of the leading brands in the food & beverages sector. The table below also lists the top Krystal competitors and elaborates Krystal market segmentation, target group, positioning & Unique Selling Proposition (USP).

Krystal SWOT, Competitors, Marketing STP & Brand analysis Table
Krystal Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan



Small, square hamburger sliders with steamed-inonions.

Krystal STP

Age, Income and Lifestyle

Target Group

All age groups from middle segment


The best little burger one has ever tasted

Krystal SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Krystal. Strengths are:

1. Strong Brand loyalty built over 80 years of existence
2. Offers various value meals and combos to retain customer
3. It hosts the Krystal Square Off, a competitive eating contest
4. Diverse breakfast menu, which includes a made-to-order country breakfast

5. An interactive website that supports mobile computing

6. Krystal Locater helps customers fulfill their "Krystal Kraving" wherever they might be in the Southeast.

7. It is ranked one of America’s oldest fast food restaurant

8. Over 6500 employees are present at over 350+ locations


Here are the weaknesses in the Krystal SWOT Analysis:

1. Very high calorific content in food
2. Limited menu
3. Maintaining quality and uniformity in food and décor across establishments proves difficult
4. Complaints on the service front


Following are the Opportunities in Krystal SWOT Analysis:

1. Variety in Menu can attract newer customers
2. Venture into newer markets/countries
3. Gift cards and merchandising

4. More advertising and marketing can enhance brand recall


The threats in the SWOT Analysis of Krystal are as mentioned:

1. A lot of burger joints competing for the same target market
2. A larger number of health conscious people in their target group

3. Increasing cost of raw materials can affect profitability

Krystal Competition

Below are the top 3 Krystal competitors:

1. Burger King
2. White Castle System
3. Mc Donalds

The brandguide table above concludes the Krystal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Krystal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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