El Taco Tote SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1027

SWOT Analysis of El Taco Tote with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Taco Tote

Parent Company

El Taco Tote




Food & Beverages

Tagline/ Slogan

Real Mexican Grill


All fresh food like handmade corn and flour tortillas

El Taco Tote STP


People looking for Mexican food in a relaxed and quick service atmosphere

Target Group

All age group from all the classes


20 restaurants in US

El Taco Tote SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of El Taco Tote :

1.Handmade flour for tortillas

2. 20+ locations throughout Arizona and Texas

3. A family restaurant with a varied range of vegetables to choose from

4. Special “Salsa Bar” for youngsters to enjoy

5. Regionally one of the strongest Mexican food brands


1. Located only a few places in US

2. Limited brand awareness compared to other global restaurant chain brands


1.Strong opportunity to expand its business around United States

2.An addition in the beverages menu will boost business


1. Threat from established competitors and new entrants

2. Lack of differentiation can be a concern

3. Increasing costs of operations and food items can lower profits

El Taco Tote Competition


Below are the 4 main El Taco Tote competitors :

1.El Taco Feliz

2. El Taco Camino

3. Las Fuentes

4. Lupe Tortilla

The brandguide table above concludes the El Taco Tote SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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