El Taco Tote SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 760

SWOT Analysis of El Taco Tote with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Taco Tote

Parent Company

El Taco Tote




Food and Beverages

Tagline/ Slogan

Real Mexican Grill


All fresh food like handmade corn and flour tortillas



People looking for Mexican food in a relaxed and quick service atmosphere

Target Group

All age group from all the classes


20 restaurants in US

SWOT Analysis


1.Handmade flour for tortillas

2. 20+ locations throughout Arizona and Texas

3. A family restaurant with a varied range of vegetables to choose from

4. Special “Salsa Bar” for youngsters to enjoy

5. Regionally one of the strongest Mexican food brands


1. Located only a few places in US

2. Limited brand awareness compared to other global restaurant chain brands


1.Strong opportunity to expand its business around United States

2.An addition in the beverages menu will boost business


1. Threat from established competitors and new entrants

2. Lack of differentiation can be a concern

3. Increasing costs of operations and food items can lower profits



1.El Taco Feliz

2. El Taco Camino

3. Las Fuentes

4. Lupe Tortilla

The table above concludes the El Taco Tote SWOT analysis along with its marketing and brand parameters.


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