Ground Round SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 656

SWOT Analysis of Ground Round with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ground Round

Parent Company

Independent Owners Cooperative, LLC




Food and Beverages

Tagline/ Slogan

We’re even better than you remember


Casual Dining concept with unequalled variety and flavor profile



People looking for a great casual dining experience with family

Target Group

Families and youngsters looking for hangout in lounges and bars


A fun, family-oriented restaurant with value rooted in food quality, taste profiles, portion size and customer service

SWOT Analysis


1.Brand is present in about 30 locations in many states of US

2.The brand is famous for its broad-based menu & high quality service

3.Mascot named Ground Hound to attract kids

4.The variety of food and efficiency of service

5.Great drink specials in Bar and Lounge setup

6.Consistent promotional offers on variety of dining options


1.Filed for bankruptcy in 2004, so not a strong brand name

2.Constantly changing the positioning of the brand confuses customers

3.Very limited presence in US and no presence outside US


1. Strong opportunity to expand operations beyond United States

2.Advertising and marketing can help boost the brand image globally

3. Delivery and catering services can improve customer engagement


1.Highly fragmented category

2.Competitors who have specialty in variety of dishes

3.People moving away from fast food



1.Bakers Square

2.BJ’s Restaurant and Brewery

3.Dave & Buster’s

4.Eat’n Park



The table above concludes the Ground Round SWOT analysis along with its marketing and brand parameters.


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