Mr Hero SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 770

SWOT Analysis of Mr Hero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mr Hero

Parent Company

Restaurant Developers Corporation




Food and Beverage

Tagline/ Slogan

Prepared Fresh For You


Freshest Sub Sandwiches



Food and beverage restaurant chains

Target Group

Northeastern Ohio mainly, 15 years and above, middle class


Stands for freshness and differentiation due to ingredients used

SWOT Analysis


1. Strong, rich heritage of decades shows legacy
2. Proprietary recipes to differentiate their food
3. Specialty Sandwich shop with trademark offerings
4. Concept of gift cards to induce loyalty

5. Innovative menu

6. Personalized touch by chefs Nicole/Jim

7. Fast, efficient, friendly service


1. High calorific content in food not popular with healthy people
2.  Limited Locations means low business
3. No catering/online ordering facility


1. Increasing fast food culture amongst youth
2. Tie ups with other food industries like soft drinks, packed foods etc
3. Opportunity for further expansion into other geographies


1. Multiple players catering to the same segment
2. Rapidly growing health conscious population
3. Increasing vegan preference



1. Jerry’s Subs
2. Leny’s Subs
3. Subway

The table above concludes the Mr Hero SWOT analysis along with its marketing and brand parameters.


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