O Charley’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1346

SWOT Analysis of O Charley’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

O Charley’s

Parent Company

American Blue Ribbon Holdings




Food & Beverages

Tagline/ Slogan



Variety in menu and the offers on different days of the week

O Charley’s STP


Food and beverage restaurant chains

Target Group

Southern and Midwestern U.S. mainly, 15 years and above, upper middle class, people who enjoy a conversation with their meal


Multi cuisine fine dining experience

O Charley’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of O Charley’s. Strengths are:

1. Strong, rich heritage of many years
2. More than 200+ restaurants including a few franchises
3. Party options and kids menu on offer
4. Concept of gift cards to induce loyalty

5. Diverse menu

6. Social Network presence


Here are the weaknesses of O Charley’s :

1. Limited stores as compared to big restaurant fast food joints
2. Specialty ingredients might be difficult to store
3. No catering/online ordering facility


Following are the Opportunities of O Charley’s :

1. Growing fondness and preference for a fine dining like experience
2. Opportunities to leverage the brand to further locations/geographies
3. Being a Multi cuisine restaurant anyways, there is an opportunity to have seasonal/special event menus

4. Chance to leverage the ‘Forbes 200 best small companies’ award


The threats of O Charley’s are as mentioned :

1. Multiple players catering to the same segment
2. Restrictive pricing leading to a very niche like TG

3. Increasing costs of raw materials

O Charley’s Competition


Below are the 3 main O Charley’s competitors :

1. Old Chicago
2. Red Hot & Blue
3. Krystal

The brandguide table above concludes the O Charley’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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