Ponderosa Steakhouse and Bonanza Steakhouse SWOT Analysis, USP & Competitors

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SWOT Analysis of Ponderosa Steakhouse and Bonanza Steakhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ponderosa Steakhouse and Bonanza Steakhouse

Parent Company

Home style Dining LLC




Food and Beverages

Tagline/ Slogan



It is known for its steaks & seafood



Food and beverage restaurant chains

Target Group

Youth and adults from middle income group


Offers the spirit of the Old West and honest-to-goodness value

SWOT Analysis


1. It has an expansive Buffet featuring a variety of dishes
2. Offers Gift cards, group dining, coupons etc
3. It has a proprietary steak sauce recipe.
4. Over 220+ locations since 1965

5. It is counted in one of America's leading budget steak house chains

6. Cafeteria-style service keeps labor costs low, and the use of lower-grade meat tenderized with enzymes helped keep food costs low

7. It has a quality, service, and cleanliness program" (QSC) under which each restaurant is analyzed and employee feedback is sought in order to ensure efficient operations


1.  It has failed to update its brand or menu options leading to shut down of certain locations
2. In 2008, the parent company, Metromedia Steakhouses Co., filed for bankruptcy leading to disappearing of many outlets


1. Actively pressing into new markets is necessary to keep these restaurants growing
2. Diversifying its menu options
3. Looking at healthier food items

4. Sustainable business for growth


1. Like many casual dining franchises, the recession hurts steakhouses' bottom line

2. Multiple players in this segment

3. Growing vegetarian population can reduce sales



1. Fleming's Prime Steakhouse & Wine Bar
2. Quaker Steak & Lube
3. Hoss's Steak and Seahouse

The table above concludes the Ponderosa Steakhouse and Bonanza Steakhouse SWOT analysis along with its marketing and brand parameters.


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