Schlotzsky's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1094

SWOT Analysis of Schlotzsky's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Focus Brands




Food and Beverages

Tagline/ Slogan

All 'Round, Lotz Better


Its known for its signature round sandwiches



Income, Age and Lifestyle

Target Group

Youth and Adults from upper class


Quick friendly service in a pleasant and inviting atmosphere

SWOT Analysis


1. Has more than 350 franchised and company-owned locations worldwide

2. Good brand image built since 1971

3. Provides dine-in, drive-thru, takeout, catering, delivery
4. Their sourdough buns are world famous which are baked from scratch, fresh every day in every restaurant

5. It launched an app "Lotz4Me" which allows guests to earn reward points, share their feedback social media, participate in surveys, get special offers and receive exclusive insider news

6. It constantly churns out innovative menu item


1. Maintaining quality and uniformity in food and décor across establishments proves difficult
2. Cases of complaints on the service front

3. More brand awareness required to turn it into a global brand like its competitors


1. Most of the locations are concentrated across the south and southwestern United States, hence can expand into other areas
2. New food items on its menu
3. Venture into newer markets/countries


1. Change in mindset towards veg and healthier food
2. Limiting its target audience to a premium segment



1. Doctor's Associate
2. Arby's restaurant group
3.The quizno's master

The table above concludes the Schlotzsky's SWOT analysis along with its marketing and brand parameters.


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