Eegee’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 876

SWOT Analysis of Eegee’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CEO Foods, Inc.




Food & Beverages

Tagline/ Slogan



Frozen fruit drinks, officially called Eegee's drinks or  Eegee's.

Eegee’s STP


Fast Food & beverages restaurants

Target Group

Customers focused on eating healthy  fast food


Fast food place specializes in submarine sandwiches (subs) and salads, and frozen fruit drinks

Eegee’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eegee’s :

1. Strategic Location - Tucson has a significant mobile population due to Davis-Monthan Air Force Base and The University of Arizona, so eegee’s popularity is worldwide.

2. The company has been highly noted for its social and environmental involvement

3. Strong Health Proposition with Subs – and Salad menu

4. Regular brand activation activities – philanthropic as well as customer engagement activities held

5. It entire portfolio includes Subs, Salads, French Fries, Slush


1. Limited Presence - Arizona , US  therefore difficult to compete with larger brands

2. Low Marketing Spends and limited advertising campaigns


1. Expand menu , revamp brand communication & increase marketing spend

2. With increased funding  undertake Geographical expansion to other locations in the US

3. Expanding to international markets can also boost the brand


1. Competition from lower cost , higher volume and wide presence fast food players like subway , mcDonalds etc

2. Increasing costs of operations and raw materials

3. Fluctuating economies and recessions can affect business performance

Eegee’s Competition


Below are the 3 main Eegee’s competitors :

1. Subway

2. McDonalds

3. KFC

The brandguide table above concludes the Eegee’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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