Farmer Boys SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 968

SWOT Analysis of Farmer Boys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Farmer Boys

Parent Company

Farmer Boys




Food and Beverages

Tagline/ Slogan

Breakfast, Burgers & More; World’s Greatest


Mainly known for their award winning burgers



Food & beverages restaurants

Target Group

Health Conscious Working adults and students


Strong proposition of serving Farm fresh Food and not fast food

SWOT Analysis


1. Focus on farm fresh food leads to high popularity among increasingly health conscious customers

2. Made to Order food offering – unique and different from most quick service restaurants

3. High Brand recall across California and presence in 60+ locations

4. The brand has won several awards and has high brand recognition in US


1. Limited geographical presence in comparison to competitors

2. Limited menu offerings and lack of regular updation of menu


1. Expansion across other prime location in the US through inorganic expansion means

2. Expansion of mealtime offerings into lunch / supper / dinner

3. Offer home delivery options and online ordering services


1. Competition from standalone cafes with an edge through customized menu

2. Competition from large franchise model businesses like Subway and McDonalds which have large marketing spends and geographical reach

3. Increasing costs of operations and raw materials affects business



1. Subway

3. CKE Restaurants, Inc.

4. CATALINA Restaurant Goup Inc.

5. IN-N-OUT Burgers

The table above concludes the Farmer Boys SWOT analysis along with its marketing and brand parameters.


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