Farmer Boys SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1690

SWOT Analysis of Farmer Boys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Farmer Boys

Parent Company

Farmer Boys




Food & Beverages

Tagline/ Slogan

Breakfast, Burgers & More; World’s Greatest


Mainly known for their award winning burgers

Farmer Boys STP


Food & beverages restaurants

Target Group

Health Conscious Working adults and students


Strong proposition of serving Farm fresh Food and not fast food

Farmer Boys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Farmer Boys :

1. Focus on farm fresh food leads to high popularity among increasingly health conscious customers

2. Made to Order food offering – unique and different from most quick service restaurants

3. High Brand recall across California and presence in 60+ locations

4. The brand has won several awards and has high brand recognition in US


1. Limited geographical presence in comparison to competitors

2. Limited menu offerings and lack of regular updation of menu


1. Expansion across other prime location in the US through inorganic expansion means

2. Expansion of mealtime offerings into lunch / supper / dinner

3. Offer home delivery options and online ordering services


1. Competition from standalone cafes with an edge through customized menu

2. Competition from large franchise model businesses like Subway and McDonalds which have large marketing spends and geographical reach

3. Increasing costs of operations and raw materials affects business

Farmer Boys Competition


Below are the 5 main Farmer Boys competitors :

1. Subway

3. CKE Restaurants, Inc.

4. CATALINA Restaurant Goup Inc.

5. IN-N-OUT Burgers

The brandguide table above concludes the Farmer Boys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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