Fuddruckers SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1314

SWOT Analysis of Fuddruckers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages

Tagline/ Slogan

World’s Greatest Hamburgers


specializes in hamburgers



Food & beverages restaurants

Target Group

Targets the families who enjoy fast food – hamburgers


specialize in high quality, upscale hamburgers in a variety of sizes that are cooked to order

SWOT Analysis


1. Fresh Food - premium all-american fresh, never frozen beef, and feature on-premise bakeries where bread and dessert items are baked fresh daily

2. Diverse portfolio of products and service offerings

3. Widespread presence 200+ restaurants spanning many states in the US and Canada.

4. Offers unique proposition of  a complete dining and outdoor experience - party rooms  , video game section

5. Geographical expansion pipeline - Company now increasing footprint to Europe


1. Franchisee model led to falling sales in the past due to inconsistent quality
2. Lower advertising and marketing spends compared to key competitors & also low international presence


1. Providing value added services such as online ordering and home delivery

2. Expansion of Menu to include baby food and healthy options

3. Aggressive advertising to get a higher brand recognition and recall


1. Increasing focus of customers towards healthy food

2. Competition expanding market can reduce its market share

3. Seasonal fluctuations in demand due to bird flu and other such epidemics



1. Chili’s
2. McDonalds

3. Fridays

The table above concludes the Fuddruckers SWOT analysis along with its marketing and brand parameters.


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