HuHot Mongolian Grill SWOT Analysis, USP & Competitors

HuHot Mongolian Grill

Parent Company

Huhot Mongolian Grills LLC

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Create your own Asian stir fry

USP

specializing in a pan-Asian create-your-own stir fry cuisine

HuHot Mongolian Grill STP

Segment

Food & beverage restaurants

Target Group

Families and connoisseurs of stir fry grilled food

Positioning

Mongolian-style barbeque restaurants

HuHot Mongolian Grill SWOT Analysis

Strengths

1. Unique offering where patrons can fill their bowls from a food line of meats, noodles, fresh vegetables and specialty sauces

2. Focus on ceat yourself , high level of customization offered to customers

3.There are 50+ HuHot Mongolian Grills in many US states, the vast majority located in the Midwest and the Mountain West states

4. Known for their sauces - HuHot's sauces are the key to a unique meal – range from mild to strong

Weaknesses

1. Limited Presence in the US compared to competitors mainly in mostly Midwestern states

2. No offering for to-go customers or takeaway customers

3. Franchisee model leading to discrepancies in service quality

Opportunities

1. Expand range to include Healthy food options

2. Expand food service to quick service offerings for the take – away customers

3. Offer Home Delivery and online ordering services

Threats

1. Competition from mushrooming stand alone restaurants

2. Increasing focus on healthy food options – could lead to loss of market share

3. Economic recessions and higher operational costs

HuHot Mongolian Grill Competition

Competitors

1. PANDA INN, INC.

2. Noodles & Company

3. Mongolian Operating Company LLC