HuHot Mongolian Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1543

SWOT Analysis of HuHot Mongolian Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HuHot Mongolian Grill

Parent Company

Huhot Mongolian Grills LLC




Food & Beverages

Tagline/ Slogan

Create your own Asian stir fry


specializing in a pan-Asian create-your-own stir fry cuisine

HuHot Mongolian Grill STP


Food & beverage restaurants

Target Group

Families and connoisseurs of stir fry grilled food


Mongolian-style barbeque restaurants

HuHot Mongolian Grill SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HuHot Mongolian Grill :

1. Unique offering where patrons can fill their bowls from a food line of meats, noodles, fresh vegetables and specialty sauces

2. Focus on ceat yourself , high level of customization offered to customers

3.There are 50+ HuHot Mongolian Grills in many US states, the vast majority located in the Midwest and the Mountain West states

4. Known for their sauces - HuHot's sauces are the key to a unique meal – range from mild to strong


1. Limited Presence in the US compared to competitors mainly in mostly Midwestern states

2. No offering for to-go customers or takeaway customers

3. Franchisee model leading to discrepancies in service quality


1. Expand range to include Healthy food options

2. Expand food service to quick service offerings for the take – away customers

3. Offer Home Delivery and online ordering services


1. Competition from mushrooming stand alone restaurants

2. Increasing focus on healthy food options – could lead to loss of market share

3. Economic recessions and higher operational costs

HuHot Mongolian Grill Competition


Below are the 3 main HuHot Mongolian Grill competitors :


2. Noodles & Company

3. Mongolian Operating Company LLC

The brandguide table above concludes the HuHot Mongolian Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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