Johnny Rockets SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Johnny Rockets analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnny Rockets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnny Rockets to benchmark its business & performance as compared to the competitors. Johnny Rockets is one of the leading brands in the food & beverages sector.

The table below lists the Johnny Rockets SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnny Rockets competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnny Rockets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnny Rockets Brand Analysis
Parent Company

Sun Capital Partners

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

The Original Hamburger

USP

Combines the best elements from a century of American dining history to create an experience

Johnny Rockets STP
Segment

Food & beverage restaurants

Target Group

People looking for home styled food , quality and freshness

Positioning

An escape from today’s complicated world and a taste of uncomplicated goodness of classic Americana.

SWOT Analysis of Johnny Rockets
Johnny Rockets Strengths

Below are the Strengths in the SWOT Analysis of Johnny Rockets:

1. Johnny Rockets has about 300+ corporate and franchise-owned restaurants across 25 countries

2. Presence across numerous types of locations - In addition to malls, strip centers and street fronts, Johnny Rockets restaurants can also be found in airports, aquariums, casinos, amusement parks, campuses, military bases, cruise ships, sports arenas and seaports.

3. Unique fun proposition - The staff at some locations are known to sing and dance every half-hour.

4. High Brand recall – strong marketing and advertising strategy

5. High quality products at affordable prices make the brand a huge customer attraction

Johnny Rockets Weaknesses

Here are the weaknesses in the Johnny Rockets SWOT Analysis:

1. The food is largely considered to be unhealthy and hence
2. Inconsistent experience due to wide presence across states countries & franchise partners

Johnny Rockets Opportunities

Following are the Opportunities in Johnny Rockets SWOT Analysis:

1. Innovation in the menu with focus on healthy food  - people are changing the way they eat for health reasons.

2. Localized flavours developed for specific locales – similar to McDonalds

3. Extensively increase brand reach and focus on advertising & marketing

Johnny Rockets Threats

The threats in the SWOT Analysis of Johnny Rockets are as mentioned:

1. With increasing focus on healthy food options – losing market share to other health focused players

2. Higher operational costs means lower margins

3. Competition increasing its presence means lower market share

Johnny Rockets Competition
Johnny Rockets Competitors

Below are the top 3 competitors of Johnny Rockets:

1. California Pizza Kitchen, Inc.

2. Red Robin Gourmet Burgers Inc

3. BUBBA GUMP SHRIMP CO. RESTAURANTS, INC.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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