Lee's Famous Recipe Chicken SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 848

SWOT Analysis of Lee's Famous Recipe Chicken with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lee's Famous Recipe Chicken

Parent Company

Famous Recipe Group, LLC




Food and Beverages

Tagline/ Slogan



Specializing in chicken, homestyle sides, and biscuits - The Famous Recipe Chicken is the hallmark of the Lee’s brand



Food & beverage restaurants

Target Group

primarily the 18 to 34 year old customer, which is the highest end user of fast food  - mature, multicultural, urban young adults – who prefer taste over health


Premium Restaurant offering the famous chicken recipe and homestyle cooked food

SWOT Analysis


1. Strong presence - There are approx 150 Lee's Famous Recipe Chicken locations across America

2. Famous for the Lee’s Chicken Recipe and biscuits – high brand recall

3. Popularity among Baby boomers

4. Regionally a very well renowned brand recognized by many awards

5. Strong brand legacy since its inception in 1966


1. Less geographic presence across US and no international existence
2. Low advertising spend on mainstream media – TV

3. Weak online presence  on social media platforms


1. Can expand menu options available to include healthy / calorie conscious customers
2. Geographical expansion to other developing areas where there is a culture of eating Chicken


1. Health concerns arising from bird flu epidemic could adversely affect business
2. Franchise model could lead to dilution of quality standard and consistency in service.



1. KFC
2. Church’s Chicken
3. Popeye's

The table above concludes the Lee's Famous Recipe Chicken SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Lee's Famous Recipe Chicken. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: