Luby’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1657

SWOT analysis of Luby’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Luby’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Luby’s to benchmark its business & performance as compared to the competitors and industry. Luby’s is one of the leading brands in the food & beverages sector. The table below also lists the top Luby’s competitors and elaborates Luby’s market segmentation, target group, positioning & Unique Selling Proposition (USP).

Luby’s SWOT, Competitors, Marketing STP & Brand analysis Table
Luby’s Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Good food from good people


specializing in made-from-scratch comfort food

Luby’s STP

Food & beverage restaurants

Target Group

The cafeterias cater primarily to shoppers and to store and office personnel at lunchtime, and to families for the dinner meal.


Homestyle food, cafeteria, American

Luby’s SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Luby’s. Strengths are:

1. Luby's Cafeterias, Inc. is the largest chain of cafeterias in America -  approx 100 Luby’s Cafeteria Styled restaurants across the US
2. Good Brand recall through publicity from book publishings and awards received for the books

3. Diversified Business - Luby's Culinary Services provides contract food service management to sites including healthcare, higher education & corporate dining locations.

4. Strong advertising strategy through appearances on TV Shows and other mainstream marketing channels

5. Seasonal promotional Activities - Luby’s offers several complete meal packages as well as whole meats and sides for guests to purchase for their celebrations.

6. Caters to customer tastes in their local markets with specialized menu offerings.

7. Luby's has recorded one of the lowest turnovers of support staff in the restaurant industry & has over 8000+ employees


Here are the weaknesses in the Luby’s SWOT Analysis:

1. Affected by economic situation - due to the economic recession, Luby's closed 25 stores and laid off staff as a cost-cutting measure
2. Vast franchise network – leading to inconsistencies in offering quality


Following are the Opportunities in Luby’s SWOT Analysis:

1. Develop a digital marketing / social media strategy to align with youth customers
2. Increase customer engagement through additional promotional activities

3. Expand to emerging economies where the market is yet not saturated


The threats in the SWOT Analysis of Luby’s are as mentioned:

1. Economic recession leading to customers spending less on eating out

2. Competition from stand-alone cafeterias which offer highly customized and innovative menus

3. Increasing costs of operations reduces profit margins

Luby’s Competition

Below are the top 3 Luby’s competitors:

1. Denny’s Corporation
2. Golden Corral Corporation

3. Buffet Partners LP

The brandguide table above concludes the Luby’s SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Luby’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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