McAlister's Deli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of McAlister's Deli analyses the brand/company with its strengths, weaknesses, opportunities & threats. In McAlister's Deli SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McAlister's Deli to benchmark its business & performance as compared to the competitors and industry. McAlister's Deli is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top McAlister's Deli competitors and includes McAlister's Deli target market, segmentation, positioning & Unique Selling Proposition (USP).

McAlister's Deli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
McAlister's Deli Brand Analysis
Parent Company

McAlister's Deli Corporation

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Really Stacks Up!

USP

McAlister’s Famous Sweet Tea and trademark sandwiches

McAlister's Deli STP
McAlister's Deli Segmentation

Food & beverage restaurants

McAlister's Deli Target Market

Employees looking for options to have a quick lunch during weekdays

McAlister's Deli Positioning

positioning for McAlister’s menu, “The Sandwich Specialists,”

McAlister's Deli SWOT Analysis
McAlister's Deli Strengths

Below are the Strengths in the SWOT Analysis of McAlister's Deli:

1. Counted among America’s fastest-growing privately held companies

2. Diversified offerings - online ordering is available at many locations for occasions such as office meetings and major social events.

3. Venture Capital funding -  owned by Roark Capital, who is continuing the growth and leadership necessary to complement the founder’s product expertise and vision

4. Diverse Menu designed with a view of appealing to different ethnicities

5. High Customer loyalty - creating regulars and fans, some of whom have created the McAlister’s Deli Tea Freaks on Facebook.

6. Strong Presence in the US - over 300+ locations

McAlister's Deli Weaknesses

Here are the weaknesses in the McAlister's Deli SWOT Analysis:

1. Privately held – no access to funds required for large scale expansion

2. Low Marketing and Advertising Spends

3. Limited global presence means low brand recall internationally

McAlister's Deli Opportunities

Following are the Opportunities in McAlister's Deli SWOT Analysis:

1. Increase presence in other countries to explore untapped markets

2. Expand Health menu with focus on low cost , low calorie food options

McAlister's Deli Threats

The threats in the SWOT Analysis of McAlister's Deli are as mentioned:

1. Competition from local small sandwich cafes which offer lower prices

2. Could lose market share to restaurants offering healthy food options

3. Higher running costs and increasing raw material prices can affect business model

McAlister's Deli Competition
Competitors

Below are the top 3 McAlister's Deli competitors:

1. Subway

2. Jimmy John's

3. Quiznos


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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