McAlister's Deli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

McAlister's Deli Corporation

Restaurants

Food & Beverages

Really Stacks Up!

McAlister’s Famous Sweet Tea and trademark sandwiches

Food & beverage restaurants

Employees looking for options to have a quick lunch during weekdays

positioning for McAlister’s menu, “The Sandwich Specialists,”

Below are the Strengths in the SWOT Analysis of McAlister's Deli:

1. Counted among America’s fastest-growing privately held companies

2. Diversified offerings - online ordering is available at many locations for occasions such as office meetings and major social events.

3. Venture Capital funding -  owned by Roark Capital, who is continuing the growth and leadership necessary to complement the founder’s product expertise and vision

4. Diverse Menu designed with a view of appealing to different ethnicities

5. High Customer loyalty - creating regulars and fans, some of whom have created the McAlister’s Deli Tea Freaks on Facebook.

6. Strong Presence in the US - over 300+ locations

Here are the weaknesses in the McAlister's Deli SWOT Analysis:

1. Privately held – no access to funds required for large scale expansion

2. Low Marketing and Advertising Spends

3. Limited global presence means low brand recall internationally

Following are the Opportunities in McAlister's Deli SWOT Analysis:

1. Increase presence in other countries to explore untapped markets

2. Expand Health menu with focus on low cost , low calorie food options

The threats in the SWOT Analysis of McAlister's Deli are as mentioned:

1. Competition from local small sandwich cafes which offer lower prices

2. Could lose market share to restaurants offering healthy food options

3. Higher running costs and increasing raw material prices can affect business model

Below are the top 3 McAlister's Deli competitors:

1. Subway

2. Jimmy John's

3. Quiznos