P. F. Chang's China Bistro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of P. F. Chang's China Bistro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In P. F. Chang's China Bistro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like P. F. Chang's China Bistro to benchmark its business & performance as compared to the competitors and industry. P. F. Chang's China Bistro is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top P. F. Chang's China Bistro competitors and includes P. F. Chang's China Bistro target market, segmentation, positioning & Unique Selling Proposition (USP).

P. F. Chang's China Bistro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
P. F. Chang's China Bistro Brand Analysis
Parent Company

Centerbridge Partners

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

“Asian Fusion” & “We are really glad you are here and we will do everything we can to make you come back”

USP

Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting

P. F. Chang's China Bistro STP
P. F. Chang's China Bistro Segmentation

Food and Beverages restaurants

P. F. Chang's China Bistro Target Market

Rich adults aged 25 and above looking to have a fine dining experience

P. F. Chang's China Bistro Positioning

Full service upscale Asian-themed casual dining restaurant

P. F. Chang's China Bistro SWOT Analysis
P. F. Chang's China Bistro Strengths

Below are the Strengths in the SWOT Analysis of P. F. Chang's China Bistro:

1.Unique ambience - combining influences of Chinese and American cultures creates a stylish, comfortable, upbeat dining experience

2. Focus on increasingly health oriented customers  with Gluton free menu

3. Strong Brand recognition due to high focus on the quality of food offering and service offerings

4. Wide presence - 200 full-service Asian-style bistro restaurants in many US states

5. The brand also has international presence in Puerto Rico, Mexico, Canada, Argentina, Chile and the Middle East

P. F. Chang's China Bistro Weaknesses

Here are the weaknesses in the P. F. Chang's China Bistro SWOT Analysis:

1. Limited brand awareness globally as compared to international food chains

2. Market share growth is limited due to intense competition

P. F. Chang's China Bistro Opportunities

Following are the Opportunities in P. F. Chang's China Bistro SWOT Analysis:

1. Expand menu , revamp brand communication to include younger adults

2. Expand offerings to include new and innovative food options

3. Offer Health menu for specific customers having a health oriented lifestyle

4. Expansion into newer regions and territories

5. More marketing and branding activities to boost brand image

P. F. Chang's China Bistro Threats

The threats in the SWOT Analysis of P. F. Chang's China Bistro are as mentioned:

1. Macro economic scenario - Rising Costs of Food and Labor

2. Competition from smaller players who offer customized and innovative food options

P. F. Chang's China Bistro Competition
Competitors

Below are the top 3 P. F. Chang's China Bistro competitors:

1. Brinker International Inc

2. Benihana Inc

3. Panda Inn Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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