P. F. Chang's China Bistro SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of P. F. Chang's China Bistro analyses the brand by its strengths, weaknesses, opportunities & threats. In P. F. Chang's China Bistro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like P. F. Chang's China Bistro to benchmark its business & performance as compared to the competitors. P. F. Chang's China Bistro is one of the leading brands in the food & beverages sector.
The article below lists the P. F. Chang's China Bistro SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the P. F. Chang's China Bistro SWOT Analysis:
For P. F. Chang's China Bistro, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
P. F. Chang's China Bistro Strengths
The strengths of P. F. Chang's China Bistro looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of P. F. Chang's China Bistro :
1.Unique ambience - combining influences of Chinese and American cultures creates a stylish, comfortable, upbeat dining experience
2. Focus on increasingly health oriented customers with Gluton free menu
3. Strong Brand recognition due to high focus on the quality of food offering and service offerings
4. Wide presence - 200 full-service Asian-style bistro restaurants in many US states
5. The brand also has international presence in Puerto Rico, Mexico, Canada, Argentina, Chile and the Middle East
P. F. Chang's China Bistro Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the P. F. Chang's China Bistro SWOT Analysis:
1. Limited brand awareness globally as compared to international food chains
2. Market share growth is limited due to intense competition
P. F. Chang's China Bistro Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in P. F. Chang's China Bistro SWOT Analysis:
1. Expand menu , revamp brand communication to include younger adults
2. Expand offerings to include new and innovative food options
3. Offer Health menu for specific customers having a health oriented lifestyle
4. Expansion into newer regions and territories
5. More marketing and branding activities to boost brand image
P. F. Chang's China Bistro Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of P. F. Chang's China Bistro are as mentioned:
1. Macro economic scenario - Rising Costs of Food and Labor
2. Competition from smaller players who offer customized and innovative food options
P. F. Chang's China Bistro Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of P. F. Chang's China Bistro:
1. Brinker International Inc
2. Benihana Inc
3. Panda Inn Inc
Hence this concludes the P. F. Chang's China Bistro SWOT analysis.
“Asian Fusion” & “We are really glad you are here and we will do everything we can to make you come back”
Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting
P. F. Chang's China Bistro STP
Food and Beverages restaurants
Rich adults aged 25 and above looking to have a fine dining experience
Full service upscale Asian-themed casual dining restaurant
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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