Pollo Campero SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1210

SWOT Analysis of Pollo Campero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pollo Campero

Parent Company

Campero International, S.A




Food & Beverages

Tagline/ Slogan

Taste you can't Campero!


Don Pollo fried chicken carryout

Pollo Campero STP


Food and Beverages restaurants

Target Group

Primarily middle age customer, which is the highest end user of fast food  - mature, multicultural, urban young adults – who prefer good taste


Latin style quick-service chicken restaurant

Pollo Campero SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pollo Campero :

1. Global Presence - The chain has over 300 locations, including 50 in the United States.

2. Unique product offering - Unlike most quick-service chains, Pollo Campero’s chicken is marinated, sending the distinctive Campero flavor all the way to the bone.

3. Provides Campero, customers dinner in the Latin family style

4. High demand and popularity among Americans from all ethnic backgrounds.

5. International presence – USA, Spain, Costa Rica, Honduras, Mexico etc


1. Limited presence in Europe and emerging economies

2. Market share growth is restricted due to the presence of intense competition from big brands and substitute restaurants


1. Can expand menu options available to include healthy / calorie conscious customers
2. Geographical expansion to other developing areas where there is a culture of eating Chicken

3. More marketing and branding activities to boost brand image


1. Health concerns arising from bird flu epidemic could adversely affect business
2. Franchise model could lead to dilution of quality standard and consistency in service.

3. Intense competition and higher costs of operations

Pollo Campero Competition


Below are the 3 main Pollo Campero competitors :

1.Boston Market
2.Church’s Chicken
3. KFC

The brandguide table above concludes the Pollo Campero SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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