Sub Station II SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1135

SWOT analysis of Sub Station II analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sub Station II SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sub Station II to benchmark its business & performance as compared to the competitors and industry. Sub Station II is one of the leading brands in the food & beverages sector. The table below also lists the top Sub Station II competitors and elaborates Sub Station II market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sub Station II SWOT, Competitors, Marketing STP & Brand analysis Table
Sub Station II Brand Analysis
Parent Company

Sub Station II




Food & Beverages

Tagline/ Slogan

Subs, salads and more


It offers a premium product of consistent quality at a competitive price

Sub Station II STP

Food & beverage restaurants

Target Group

Kids and adults from middle income group


A casual fast food chain for catching up with friends and family

Sub Station II SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sub Station II. Strengths are:

1. It was founded in 1975 and has built a strong brand image over the years.

2. It has approx 50 locations spread throughout Southeast U.S.

3. It has a long history of helping out our community in various ways
4. It differentiates its product by serving its sub sandwiches on a specially formulated NY style bun baked just for them

5. Variety in offer ranging from  more than a dozen hot or cold sandwiches, variety of salads, side items, chips and seasonal soups

6. The quality and quantity of a meal at Sub Station II is unmatched when compared to many other food service chains

7. It's known for its simplistic and streamlined operation, with use of only the most modern equipment

8. Volume buying guarantees that each Sub Station II franchise receives the best and freshest products at the lowest possible prices

8.  Local and/or regional marketing promotions allow all franchisees to participate at a minimal cost when compared to promoting one individual restaurant


Here are the weaknesses in the Sub Station II SWOT Analysis:

1. Limited to the U.S. and no international presence
2. More brand awareness required to turn it into a global brand like its competitors


Following are the Opportunities in Sub Station II SWOT Analysis:

1. Venture into new markets and countries
2. New food items on its menu

3. Focusing on advertising and marketing to increase its brand value


The threats in the SWOT Analysis of Sub Station II are as mentioned:

1. Change in mindset towards vegetarian and healthier food
2. Limiting its target audience

3. Increasing competition and higher costs of raw materials

Sub Station II Competition

Below are the top 3 Sub Station II competitors:

1. Charley's
2. Panera Bread
3. Rax

The brandguide table above concludes the Sub Station II SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sub Station II. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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