Sub Station II SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 858

SWOT Analysis of Sub Station II with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sub Station II

Parent Company

Sub Station II




Food & Beverages

Tagline/ Slogan

Subs, salads and more


It offers a premium product of consistent quality at a competitive price

Sub Station II STP


Food & beverage restaurants

Target Group

Kids and adults from middle income group


A casual fast food chain for catching up with friends and family

Sub Station II SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sub Station II :

1. It was founded in 1975 and has built a strong brand image over the years.

2. It has approx 50 locations spread throughout Southeast U.S.

3. It has a long history of helping out our community in various ways
4. It differentiates its product by serving its sub sandwiches on a specially formulated NY style bun baked just for them

5. Variety in offer ranging from  more than a dozen hot or cold sandwiches, variety of salads, side items, chips and seasonal soups

6. The quality and quantity of a meal at Sub Station II is unmatched when compared to many other food service chains

7. It's known for its simplistic and streamlined operation, with use of only the most modern equipment

8. Volume buying guarantees that each Sub Station II franchise receives the best and freshest products at the lowest possible prices

8.  Local and/or regional marketing promotions allow all franchisees to participate at a minimal cost when compared to promoting one individual restaurant


1. Limited to the U.S. and no international presence
2. More brand awareness required to turn it into a global brand like its competitors


1. Venture into new markets and countries
2. New food items on its menu

3. Focusing on advertising and marketing to increase its brand value


1. Change in mindset towards vegetarian and healthier food
2. Limiting its target audience

3. Increasing competition and higher costs of raw materials

Sub Station II Competition


Below are the 3 main Sub Station II competitors :

1. Charley's
2. Panera Bread
3. Rax

The brandguide table above concludes the Sub Station II SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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