York Steak House SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 638

SWOT Analysis of York Steak House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

York Steak House

Parent Company

General Mills




Food and Beverage

Tagline/ Slogan



Specialize in Steaks and potatoes



Food & beverage restaurants

Target Group

Ohio, 15 years and above, middle class


Cafeteria style ambience with rustic feel

SWOT Analysis


1. Strong, rich heritage for many decades
2. Backed by the strong General Mills brand name
3. Cafeteria style, with a-la-carte pricing of items
4. It has an emotional connect with it’s customers which has lasted over decades

5. Signature dishes which serve as attractions


1. Very low market share and low brand awareness compared to international food chains
2. Restricted to only one location  in the US


1.Growing dependence on fast food in the U.S.
2.Opportunity to have specials/ seasonal menus
3.Since there is only one restaurant in operation today there is a major opportunity to leverage the connect and band name to expand both nationally and internationally


1. Multiple fast food players catering to the same segment
2. Rapidly growing health conscious population
3.A growing Vegetarian/Vegan preference

4. The threat of extension is real and present



2. Fleming’s
3. Ponderosa steakhouse and bonanza steakhouse

The table above concludes the York Steak House SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to York Steak House. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: