Taco John's SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1362

SWOT Analysis of Taco John's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco John's

Parent Company

Taco John's




Food & Beverages

Tagline/ Slogan

The fresh taste of West- Mex


Offers  fresh, bold flavors of Mexican inspired fast food

Taco John's STP


Food & beverage restaurants

Target Group

Kids and adults from middle income group


A casual "West Mex" food joint  for catching up with friends

Taco John's SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco John's :

1. It has built a strong brand name since  1969

2. It currently has more than 400 Taco John’s restaurants in US

3. It distinguishes itself by adopting "West-Mex" as a definition of its food and service attitude, and now holds a trademark on the term
4. It offers breakfast menu at some of its locations

5. Offers seasonal items specially during the Christmas holiday season

6. It's always had innovative mascots changing with time

7. It's recent advertising icons have included Whiplash the Cowboy Monkey, a popular rodeo attraction and PRCA Entertainer of the Year


1. In December 2006, a reported 50 people became sick and 18 people were hospitalized after eating at a Taco John's restaurant leading to negative publicity

2. Limited to the U.S. and no geographic presence


1. Venture into new markets and countries
2. New food items on its menu

3. The brand can leverage on existing popularity


1. Change in mindset towards vegetarian and healthier food
2. Limiting its target audience

3. Increasing competition and higher costs of raw materials

Taco John's Competition


Below are the 3 main Taco John's competitors :

1. Chipotle
2. Del Taco
3. Green Burrito

The brandguide table above concludes the Taco John's SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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