Uno Chicago Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2050

SWOT analysis of Uno Chicago Grill analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Uno Chicago Grill SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Uno Chicago Grill to benchmark its business & performance as compared to the competitors and industry. Uno Chicago Grill is one of the leading brands in the food & beverages sector. The table below also lists the top Uno Chicago Grill competitors and elaborates Uno Chicago Grill market segmentation, target group, positioning & Unique Selling Proposition (USP).

Uno Chicago Grill SWOT, Competitors, Marketing STP & Brand analysis Table
Uno Chicago Grill Brand Analysis
Parent Company

Uno Restaurant Holdings Corporation




Food & Beverages

Tagline/ Slogan

Committed to the craft of Pizza


High quality ingredients rich in cheese

Uno Chicago Grill STP

Food & beverage restaurants

Target Group

Children and youth from middle and upper class


Fast service that produces great food consistently and efficiently

Uno Chicago Grill SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uno Chicago Grill. Strengths are:

1. It has built a strong brand image since its foundation in 1943

2. It claims to have originated the deep dish pizza

3. Each restaurant still makes their deep dish pizza dough fresh every morning
4. With the times, Uno has been adjusting its menu to how people want to live their lives.

5. There are over 140 Uno Pizzeria & Grill restaurants found in many states

6. It provides nutritional information and online ordering


Here are the weaknesses in the Uno Chicago Grill SWOT Analysis:

1. Uno Restaurant Holdings Corp. closed many of its restaurants and filed for Chapter 11 protection

2. It was alleged of "unfair or deceptive acts or practices, and the making of false advertisements in 1997


Following are the Opportunities in Uno Chicago Grill SWOT Analysis:

1. New Pizzas with different crust sizes and flavors
2. Venture into newer markets/countries

3. More advertising through TVCs and online media can boost brand image further


The threats in the SWOT Analysis of Uno Chicago Grill are as mentioned:

1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas

3. Increasing competition and higher costs of raw materials

Uno Chicago Grill Competition

Below are the top 5 Uno Chicago Grill competitors:

1. Giordano's Pizza

2. Gino's East.
3. Lou Malnati's Pizzeria

4. Dominos

5. Pizza Hut

The brandguide table above concludes the Uno Chicago Grill SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Uno Chicago Grill. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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