Uno Chicago Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1259

SWOT Analysis of Uno Chicago Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uno Chicago Grill

Parent Company

Uno Restaurant Holdings Corporation




Food and Beverages

Tagline/ Slogan

Committed to the craft of Pizza


High quality ingredients rich in cheese



Food & beverage restaurants

Target Group

Children and youth from middle and upper class


Fast service that produces great food consistently and efficiently

SWOT Analysis


1. It has built a strong brand image since its foundation in 1943

2. It claims to have originated the deep dish pizza

3. Each restaurant still makes their deep dish pizza dough fresh every morning
4. With the times, Uno has been adjusting its menu to how people want to live their lives.

5. There are over 140 Uno Pizzeria & Grill restaurants found in many states

6. It provides nutritional information and online ordering


1. Uno Restaurant Holdings Corp. closed many of its restaurants and filed for Chapter 11 protection

2. It was alleged of "unfair or deceptive acts or practices, and the making of false advertisements in 1997


1. New Pizzas with different crust sizes and flavors
2. Venture into newer markets/countries

3. More advertising through TVCs and online media can boost brand image further


1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas

3. Increasing competition and higher costs of raw materials



1. Giordano's Pizza

2. Gino's East.
3. Lou Malnati's Pizzeria

4. Dominos

5. Pizza Hut

The table above concludes the Uno Chicago Grill SWOT analysis along with its marketing and brand parameters.


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