Atlanta Bread Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Atlanta Bread Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Atlanta Bread Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Atlanta Bread Company to benchmark its business & performance as compared to the competitors. Atlanta Bread Company is one of the leading brands in the food & beverages sector.

The table below lists the Atlanta Bread Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Atlanta Bread Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Atlanta Bread Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Atlanta Bread Company Brand Analysis
Parent Company

Atlanta Bread Company

Category

Sandwiches

Sector

Food & Beverages

Tagline/ Slogan

The sun never rises twice on our bread

USP

Catering to group events through online ordering and offering of gift cards

Atlanta Bread Company STP
Segment

People looking to have quick breakfast and for use in parties and events

Target Group

Middle-Aged People in Business and Families

Positioning

A conventional fast food restaurant offering a lot of variety

SWOT Analysis of Atlanta Bread Company
Atlanta Bread Company Strengths

Below are the Strengths in the SWOT Analysis of Atlanta Bread Company:

1. Variety of breads used for making sandwiches is high
2. Online ordering available
3. Extensive availability of both veg and non-veg products

4. Products portfolio includes soups, salads, sandwiches, pizza, pastas, and bakery items

5. Over 1000 employees are a part of the organization

6. Gift cards and loyalty programs are good for customer experiences

Atlanta Bread Company Weaknesses

Here are the weaknesses in the Atlanta Bread Company SWOT Analysis:

1. Low differentiation in products compared to prominent brands

2. Restricted advertising and promotion means low market share

Atlanta Bread Company Opportunities

Following are the Opportunities in Atlanta Bread Company SWOT Analysis:

1. Expand the scope of the business by including desserts

2. Add fun products/toys to attract more kids

3. Expand to newer geographies

Atlanta Bread Company Threats

The threats in the SWOT Analysis of Atlanta Bread Company are as mentioned:

1. Highly Competitive Industry

2. Threat of entrants is very high

3. Increasing cost of raw materials and distribution can affect operations

Atlanta Bread Company Competition
Atlanta Bread Company Competitors

Below are the top 3 competitors of Atlanta Bread Company:

1. Panera Bread Company

2. Arby’s

4. Capriotti’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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