Atlanta Bread Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Atlanta Bread Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlanta Bread Company

Parent Company

Atlanta Bread Company





Tagline/ Slogan

The sun never rises twice on our bread


Catering to group events through online ordering and offering of gift cards



People looking to have quick breakfast and for use in parties and events

Target Group

Middle-Aged People in Business and Families


A conventional fast food restaurant offering a lot of variety

SWOT Analysis


1. Variety of breads used for making sandwiches is high
2. Online ordering available
3. Extensive availability of both veg and non-veg products

4. Products portfolio includes soups, salads, sandwiches, pizza, pastas, and bakery items

5. Over 1000 employees are a part of the organization

6. Gift cards and loyalty programs are good for customer experiences


1. Low differentiation in products compared to prominent brands

2. Restricted advertising and promotion means low market share


1. Expand the scope of the business by including desserts

2. Add fun products/toys to attract more kids

3. Expand to newer geographies


1. Highly Competitive Industry

2. Threat of entrants is very high

3. Increasing cost of raw materials and distribution can affect operations



1. Panera Bread Company

2. Arby’s

4. Capriotti’s

The table above concludes the Atlanta Bread Company SWOT analysis along with its marketing and brand parameters.


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