Atlanta Bread Company SWOT Analysis, Competitors & USP

SWOT analysis of Atlanta Bread Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Atlanta Bread Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Atlanta Bread Company to benchmark its business & performance as compared to the competitors. Atlanta Bread Company is one of the leading brands in the food & beverages sector.

The article below lists the Atlanta Bread Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Atlanta Bread Company SWOT Analysis:

SWOT Analysis of Atlanta Bread Company

For Atlanta Bread Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Atlanta Bread Company Strengths

The strengths of Atlanta Bread Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Atlanta Bread Company :

1. Variety of breads used for making sandwiches is high
2. Online ordering available
3. Extensive availability of both veg and non-veg products

4. Products portfolio includes soups, salads, sandwiches, pizza, pastas, and bakery items

5. Over 1000 employees are a part of the organization

6. Gift cards and loyalty programs are good for customer experiences

Atlanta Bread Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Atlanta Bread Company SWOT Analysis:

1. Low differentiation in products compared to prominent brands

2. Restricted advertising and promotion means low market share

Atlanta Bread Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Atlanta Bread Company SWOT Analysis:

1. Expand the scope of the business by including desserts

2. Add fun products/toys to attract more kids

3. Expand to newer geographies

Atlanta Bread Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Atlanta Bread Company are as mentioned:

1. Highly Competitive Industry

2. Threat of entrants is very high

3. Increasing cost of raw materials and distribution can affect operations

Atlanta Bread Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Atlanta Bread Company:

1. Panera Bread Company

2. Arby’s

4. Capriotti’s

Hence this concludes the Atlanta Bread Company SWOT analysis.

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About Atlanta Bread Company

Atlanta Bread Company Overview
Parent Company	Atlanta Bread Company
Category	Sandwiches
Sector	Food & Beverages
Tagline/ Slogan	The sun never rises twice on our bread
USP	Catering to group events through online ordering and offering of gift cards
Atlanta Bread Company STP
Segmentation	People looking to have quick breakfast and for use in parties and events
Target Market	Middle-Aged People in Business and Families
Positioning	A conventional fast food restaurant offering a lot of variety

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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