Atlanta Bread Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2832

SWOT analysis of Atlanta Bread Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. Atlanta Bread Company is one of the leading brands in the food & beverages sector. The table below also lists the top Atlanta Bread Company competitors and elaborates Atlanta Bread Company segmentation, targeting, positioning & USP.

Atlanta Bread Company

Parent Company

Atlanta Bread Company




Food & Beverages

Tagline/ Slogan

The sun never rises twice on our bread


Catering to group events through online ordering and offering of gift cards

Atlanta Bread Company STP


People looking to have quick breakfast and for use in parties and events

Target Group

Middle-Aged People in Business and Families


A conventional fast food restaurant offering a lot of variety

Atlanta Bread Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Atlanta Bread Company. Strengths are:

1. Variety of breads used for making sandwiches is high
2. Online ordering available
3. Extensive availability of both veg and non-veg products

4. Products portfolio includes soups, salads, sandwiches, pizza, pastas, and bakery items

5. Over 1000 employees are a part of the organization

6. Gift cards and loyalty programs are good for customer experiences


Here are the weaknesses in the Atlanta Bread Company SWOT Analysis:

1. Low differentiation in products compared to prominent brands

2. Restricted advertising and promotion means low market share


Following are the Opportunities in Atlanta Bread Company SWOT Analysis:

1. Expand the scope of the business by including desserts

2. Add fun products/toys to attract more kids

3. Expand to newer geographies


The threats in the SWOT Analysis of Atlanta Bread Company are as mentioned:

1. Highly Competitive Industry

2. Threat of entrants is very high

3. Increasing cost of raw materials and distribution can affect operations

Atlanta Bread Company Competition


Below are the top 3 Atlanta Bread Company competitors:

1. Panera Bread Company

2. Arby’s

4. Capriotti’s

The brandguide table above concludes the Atlanta Bread Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Atlanta Bread Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: