Bakers Square SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1004

SWOT Analysis of Bakers Square with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bakers Square

Parent Company

American Blue Ribbon Holdings





Tagline/ Slogan

The Best Pie in America


Providing the Best Pies in the country



People looking to buy pies for special occasions

Target Group

Families looking for a casual dining experience


As the restaurant providing the best pies in the country

SWOT Analysis


1. Can leverage for Pies and related products
2. Combos such as ‘Bakers Bundle’ proving to be attractive
3. Having a full-fledged dining menu apart from the pies
4. Attached closely with online social media

5. The brand has a strong presence in USA at approx 50 locations

6. Acquisition of other brands has enhanced its market position


1. People not preferring Pies not wanting to try other full-fledged products

2. Low geographic reach of the brand means lower market share


1. Can open more franchises in different locations to enable quicker delivery

2. Opening stores at international locations can increase brand name

3. Special service offerings and menus can increase customer satisfaction


1. Highly competitive industry with high threat of entrants

2. Competing with specialized restaurants

3. Unfavorable market dynamics and strict regulations

4. Increasing costs of raw materials can affect business operations



1. Marie Callender’s

2. Coco’s Bakery

3. Carrows

The table above concludes the Bakers Square SWOT analysis along with its marketing and brand parameters.


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