Bikinis Sports Bar & Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3312

SWOT Analysis of Bikinis Sports Bar & Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bikinis Sports Bar & Grill

Parent Company

Bikinis Sports Bar and Grill


Sports Bar



Tagline/ Slogan

America’s only Sports Breastaurant


Combining sports and scantily dressed waitresses along with alcohol and food



People willing to pay premium for getting sports, alcohol, food and entertainment all at one place.

Target Group

Youth and Middle Aged people from middle and upper class


Sports bar with busty-dressed females creating a unique atmosphere

SWOT Analysis


1. Early mover into the market (1st to secure the ‘breastaurant’ trademark officially).

2. Entertainment (Sports, Alcohol, Food, Scantily Clad waitresses) at one spot

3. Can charge high premium due to the excessive features offered

4. Attractive girls are a part of the serving staff

5. Good fan following and presence on social media


1. Expansion of franchisees is a challenge, as there are only a few outlets

2. Completely ignores family and the kids due to adult-themed restaurants


1. Can be setup as franchisees in more locations

2. Can include entertainment (TV/Movies) during non-sports time

3. Global expansion at locations attractive lot of youth and adults


1. Competitors looking to catch up quickly

2. Conservative societies, organizations and countries would always create an issue

3. Strong competition from other restaurants which also attract families and children



1. Hooters

2. Twin Peaks

3. Tilted Kilt

The table above concludes the Bikinis Sports Bar & Grill SWOT analysis along with its marketing and brand parameters.


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