Bojangles' Famous Chicken' n Biscuits SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bojangles' Famous Chicken' n Biscuits analyses the brand by its strengths, weaknesses, opportunities & threats. In Bojangles' Famous Chicken' n Biscuits SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bojangles' Famous Chicken' n Biscuits to benchmark its business & performance as compared to the competitors. Bojangles' Famous Chicken' n Biscuits is one of the leading brands in the food & beverages sector.

The article below lists the Bojangles' Famous Chicken' n Biscuits SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bojangles' Famous Chicken' n Biscuits SWOT Analysis:

SWOT Analysis of Bojangles' Famous Chicken' n Biscuits

For Bojangles' Famous Chicken' n Biscuits, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bojangles' Famous Chicken' n Biscuits Strengths

The strengths of Bojangles' Famous Chicken' n Biscuits looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bojangles' Famous Chicken' n Biscuits :

1. Creative combo of biscuits and chicken attracting kids and family

2. Variety of products available in both chicken and biscuits

3. The brand is present at approx 500 locations

4. Product portfolio includes Fast food, including fried chicken, biscuits, french fries aka cajun fries

5. Strong parent brand gives the company stability

Bojangles' Famous Chicken' n Biscuits Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bojangles' Famous Chicken' n Biscuits SWOT Analysis:

1. Unavailability of online ordering facility

2. Competition can easily imitate and quickly catch up with similar offerings


Bojangles' Famous Chicken' n Biscuits Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bojangles' Famous Chicken' n Biscuits SWOT Analysis:

1. Can position itself more towards lunch and dinner as well

2. Create promotional offers for products with less sales

3. Attract kids with more fun elements

4. Expand the brand to newer geographies to boost business

Bojangles' Famous Chicken' n Biscuits Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bojangles' Famous Chicken' n Biscuits are as mentioned:

1. Highly fragmented market – Competitors have similar product offerings

2. Unfavorable market conditions for growth can affect brand

3. Increasing cost of operations can reduce profits


Bojangles' Famous Chicken' n Biscuits Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bojangles' Famous Chicken' n Biscuits:

1. KFC

2. Popeye’s

3. Church’s

4. Hardees

Hence this concludes the Bojangles' Famous Chicken' n Biscuits SWOT analysis.

Continue reading more about the brand/company.

About Bojangles' Famous Chicken' n Biscuits

Bojangles' Famous Chicken' n Biscuits Overview
Parent Company

Advent International

Category

Fast Food Restaurants

Sector

Food & Beverages

Tagline/ Slogan

It’s Bo Time!

USP

Specializing in two different food items – Chicken and Biscuits

Bojangles' Famous Chicken' n Biscuits STP
Segmentation

People looking to dine in a fun and festive environment

Target Market

Kids and youth of middle and urban class

Positioning

Combining Biscuits with Chicken and creating a new recipe


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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