Bojangles' Famous Chicken' n Biscuits SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bojangles' Famous Chicken' n Biscuits analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bojangles' Famous Chicken' n Biscuits SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bojangles' Famous Chicken' n Biscuits to benchmark its business & performance as compared to the competitors and industry. Bojangles' Famous Chicken' n Biscuits is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bojangles' Famous Chicken' n Biscuits competitors and includes Bojangles' Famous Chicken' n Biscuits target market, segmentation, positioning & Unique Selling Proposition (USP).

Bojangles' Famous Chicken' n Biscuits SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bojangles' Famous Chicken' n Biscuits Brand Analysis
Parent Company

Advent International

Category

Fast Food Restaurants

Sector

Food & Beverages

Tagline/ Slogan

It’s Bo Time!

USP

Specializing in two different food items – Chicken and Biscuits

Bojangles' Famous Chicken' n Biscuits STP
Bojangles' Famous Chicken' n Biscuits Segmentation

People looking to dine in a fun and festive environment

Bojangles' Famous Chicken' n Biscuits Target Market

Kids and youth of middle and urban class

Bojangles' Famous Chicken' n Biscuits Positioning

Combining Biscuits with Chicken and creating a new recipe

Bojangles' Famous Chicken' n Biscuits SWOT Analysis
Bojangles' Famous Chicken' n Biscuits Strengths

Below are the Strengths in the SWOT Analysis of Bojangles' Famous Chicken' n Biscuits:

1. Creative combo of biscuits and chicken attracting kids and family

2. Variety of products available in both chicken and biscuits

3. The brand is present at approx 500 locations

4. Product portfolio includes Fast food, including fried chicken, biscuits, french fries aka cajun fries

5. Strong parent brand gives the company stability

Bojangles' Famous Chicken' n Biscuits Weaknesses

Here are the weaknesses in the Bojangles' Famous Chicken' n Biscuits SWOT Analysis:

1. Unavailability of online ordering facility

2. Competition can easily imitate and quickly catch up with similar offerings

Bojangles' Famous Chicken' n Biscuits Opportunities

Following are the Opportunities in Bojangles' Famous Chicken' n Biscuits SWOT Analysis:

1. Can position itself more towards lunch and dinner as well

2. Create promotional offers for products with less sales

3. Attract kids with more fun elements

4. Expand the brand to newer geographies to boost business

Bojangles' Famous Chicken' n Biscuits Threats

The threats in the SWOT Analysis of Bojangles' Famous Chicken' n Biscuits are as mentioned:

1. Highly fragmented market – Competitors have similar product offerings

2. Unfavorable market conditions for growth can affect brand

3. Increasing cost of operations can reduce profits

Bojangles' Famous Chicken' n Biscuits Competition
Competitors

Below are the top 4 Bojangles' Famous Chicken' n Biscuits competitors:

1. KFC

2. Popeye’s

3. Church’s

4. Hardees


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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