Bruegger's SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1868
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SWOT Analysis of Bruegger's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bruegger's

Parent Company

Groupe Le Duff

Category

Baked Goods

Sector

Food & Beverages

Tagline/ Slogan

Everything Else is Just Toast

USP

Mix of authentic bagel tradition with time-honored methods of New York bagel bakeries

Bruegger's STP

Segment

People looking for proper bagel-based food

Target Group

Middle and Upper class of urban population

Positioning

Making of fresh New York-style bagels

Bruegger's SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bruegger's :

1. Providing authentic bagel tradition in its products

2. Market presence is high – Over 300 bakeries

3. Product offering is a mix of authentic and New York-style bagel

4. Nearly 3000+ employees in the workforce

5. 70 million bagels each year are produced by the company

Weaknesses

1. Restricted geographic presence as compared to market leaders

2. Narrow product line and Competition can easily overtake by offering more products

Opportunities

1. Expand the product line to attract customers

2. Include online ordering

3. Newer geographies including international destinations can increase business operations

Threats

1. Highly fragmented market – Competitors can easily overtake in market share

Bruegger's Competition

Competitors

Below are the 3 main Bruegger's competitors :

1. Panera

2. Corner Bakery Café

3. Pretzelmaker


The brandguide table above concludes the Bruegger's SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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