Bruegger's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1373

SWOT Analysis of Bruegger's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Groupe Le Duff


Baked Goods



Tagline/ Slogan

Everything Else is Just Toast


Mix of authentic bagel tradition with time-honored methods of New York bagel bakeries



People looking for proper bagel-based food

Target Group

Middle and Upper class of urban population


Making of fresh New York-style bagels

SWOT Analysis


1. Providing authentic bagel tradition in its products

2. Market presence is high – Over 300 bakeries

3. Product offering is a mix of authentic and New York-style bagel

4. Nearly 3000+ employees in the workforce

5. 70 million bagels each year are produced by the company


1. Restricted geographic presence as compared to market leaders

2. Narrow product line and Competition can easily overtake by offering more products


1. Expand the product line to attract customers

2. Include online ordering

3. Newer geographies including international destinations can increase business operations


1. Highly fragmented market – Competitors can easily overtake in market share



1. Panera

2. Corner Bakery Café

3. Pretzelmaker

The table above concludes the Bruegger's SWOT analysis along with its marketing and brand parameters.


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