Bruegger's SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2342

SWOT analysis of Bruegger's analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bruegger's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bruegger's to benchmark its business & performance as compared to the competitors and industry. Bruegger's is one of the leading brands in the food & beverages sector. The table below also lists the top Bruegger's competitors and elaborates Bruegger's market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bruegger's SWOT, Competitors, Marketing STP & Brand analysis Table
Bruegger's Brand Analysis
Parent Company

Groupe Le Duff

Category

Baked Goods

Sector

Food & Beverages

Tagline/ Slogan

Everything Else is Just Toast

USP

Mix of authentic bagel tradition with time-honored methods of New York bagel bakeries

Bruegger's STP
Segment

People looking for proper bagel-based food

Target Group

Middle and Upper class of urban population

Positioning

Making of fresh New York-style bagels

Bruegger's SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bruegger's. Strengths are:

1. Providing authentic bagel tradition in its products

2. Market presence is high – Over 300 bakeries

3. Product offering is a mix of authentic and New York-style bagel

4. Nearly 3000+ employees in the workforce

5. 70 million bagels each year are produced by the company

Weaknesses

Here are the weaknesses in the Bruegger's SWOT Analysis:

1. Restricted geographic presence as compared to market leaders

2. Narrow product line and Competition can easily overtake by offering more products

Opportunities

Following are the Opportunities in Bruegger's SWOT Analysis:

1. Expand the product line to attract customers

2. Include online ordering

3. Newer geographies including international destinations can increase business operations

Threats

The threats in the SWOT Analysis of Bruegger's are as mentioned:

1. Highly fragmented market – Competitors can easily overtake in market share

Bruegger's Competition
Competitors

Below are the top 3 Bruegger's competitors:

1. Panera

2. Corner Bakery Café

3. Pretzelmaker

The brandguide table above concludes the Bruegger's SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bruegger's. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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