Chevys Fresh Mex SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 750

SWOT Analysis of Chevys Fresh Mex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevys Fresh Mex

Parent Company

Real Mex Restaurants




Food and Beverages

Tagline/ Slogan

Fresh Mex


Availability of a variety of Mexican-style foods



People looking to try out different styles of food.

Target Group

People looking for fresh Mexican food


Every dish is made fresh- right from the scratch

SWOT Analysis


1. Leverage provided by its parent company – Real Mex Restaurants existing for 60 years
2. Wide variety of Mexican food and desserts available in the menu
3. Food made from fresh ingredients right from scratch providing a rich taste
4. Presence in more than 100 locations throughout the U.S.A

5. Excellent menu for dinner serviced by over 3000 employees

6. Economies of scale due to the niche product offerings


1. Low geographic presence and low market share
2. Online ordering feature not provided
3. Not an ideal place for people who don’t prefer the Mexican-style food


1. Lunch has accounted for majority sales – More promotions can be offered
2. Expansion across North America
3. Online ordering facility can be incorporated

4. Health food options can be included


1. Availability of raw materials
2. Competitors providing similar products
3. People moving towards healthy products



1. Café Rio
2. Taco Bell
3. Del Taco

The table above concludes the Chevys Fresh Mex SWOT analysis along with its marketing and brand parameters.


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