Del Taco SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2872

SWOT analysis of Del Taco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Del Taco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Del Taco to benchmark its business & performance as compared to the competitors and industry. Del Taco is one of the leading brands in the food & beverages sector. The table below also lists the top Del Taco competitors and elaborates Del Taco market segmentation, target group, positioning & Unique Selling Proposition (USP).

Del Taco SWOT, Competitors, Marketing STP & Brand analysis Table
Del Taco Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Go Bold or Go Home


Serving both Mexican and American food at the same place

Del Taco STP

People looking to have fast food regularly

Target Group

Individuals belonging to middle and upper class


Having a mix of American and Mexican Food

Del Taco SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Del Taco. Strengths are:

1. Extensive marketing and high brand reach
2. Attractive offers for customers
3. Separate menu for kids attracts the entire family
4. Serving nearly 550 locations

5. In the market for nearly 50 years

6. Provision of exciting combo packs along with regular meals


Here are the weaknesses in the Del Taco SWOT Analysis:

1. The brand has restricted marketing and low global presence
2. Not having a particular niche specialty


Following are the Opportunities in Del Taco SWOT Analysis:

1. Adding separate menu items for health-conscious people
2. Inclusion of ‘online ordering’ facility
3. Adding fun elements to attract more kids and families

4. Expanding the brand to newer locations and also abroad


The threats in the SWOT Analysis of Del Taco are as mentioned:

1. People moving towards healthy food
2. Availability and Change in prices of raw materials
3. Competitors offering niche American and Mexican food

Del Taco Competition

Below are the top 3 Del Taco competitors:

1. Chevy’s Fresh Mex
2. Taco Bell
3. Café Rio

The brandguide table above concludes the Del Taco SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Del Taco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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