Eat'n Park SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1370

SWOT Analysis of Eat'n Park with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eat'n Park

Parent Company

Eat’n Park Hospitality Group




Food & Beverages

Tagline/ Slogan

The Place for Smiles


Known for its baked Smiley-faced Cookies

Eat'n Park STP


People looking to have fast food with a variety to choose from

Target Group

Kids and Youth of middle and urban class


Fast food restaurant known more for its cookies

Eat'n Park SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eat'n Park :

1. More than 75 stores in USA
2. Involved in a number of community initiatives
3. Separate menus for breakfasts, lunch and dinner with very high variety
4. Separate menu for health-conscious people

5. Attractive offers through coupons

6. Mobile App for the website

7. Online ordering facility available


1. Product line offered is very common – low differentiation
2. Advertising is less compared to competitors


1. Cookies can be added as a combo along with the regular meals
2. No. of stores can be expanded
3. Promotions can be targeted towards children due to the ‘cookie’ factor


1. Well-established competitors
2. Increase in price of raw materials
3. People moving away from fast food

Eat'n Park Competition


Below are the 3 main Eat'n Park competitors :

1. Denny’s
2. Aramark
3. Friendly’s Ice Cream

The brandguide table above concludes the Eat'n Park SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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