Jack’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 643

SWOT Analysis of Jack’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Manna Enterprises




Food and Beverages

Tagline/ Slogan

Jack’s Chicken Fingers Make your Tailgate great


A family restaurant known more for its hamburgers and for its kids-friendly nature



People looking to have a fast food experience

Target Group

Middle and urban class families


A casual family restaurant exclusively for kids

SWOT Analysis


1. Extensive advertising and marketing targeting kids
2. Kid-friendly jingles attracting more kids
3. Location of outlets stood out among the landscape
4. Online ordering facility available
5. Exciting offers available
6. An eye-catchy and attractive official website

7. Availability of different offers and deals


1. Extensive branding towards hamburgers early on affecting the brand equity despite having an increased product line
2. Low global presence compared to some prominent food chains


1. More marketing towards branding the other products available
2. Branding towards teenage and youth segment to increase market share
3. Could be established in more locations


1. People moving away from fast food
2. Well-established competitors holding a high market share
3. Highly fragmented industry – many players offering similar products



1. Milo’s Hamburgers
2. Carl’s Jr
3. McDonalds

4. Burger King

The table above concludes the Jack’s SWOT analysis along with its marketing and brand parameters.


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