Jack’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 960

SWOT Analysis of Jack’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Manna Enterprises




Food & Beverages

Tagline/ Slogan

Jack’s Chicken Fingers Make your Tailgate great


A family restaurant known more for its hamburgers and for its kids-friendly nature

Jack’s STP


People looking to have a fast food experience

Target Group

Middle and urban class families


A casual family restaurant exclusively for kids

Jack’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jack’s :

1. Extensive advertising and marketing targeting kids
2. Kid-friendly jingles attracting more kids
3. Location of outlets stood out among the landscape
4. Online ordering facility available
5. Exciting offers available
6. An eye-catchy and attractive official website

7. Availability of different offers and deals


1. Extensive branding towards hamburgers early on affecting the brand equity despite having an increased product line
2. Low global presence compared to some prominent food chains


1. More marketing towards branding the other products available
2. Branding towards teenage and youth segment to increase market share
3. Could be established in more locations


1. People moving away from fast food
2. Well-established competitors holding a high market share
3. Highly fragmented industry – many players offering similar products

Jack’s Competition


Below are the 4 main Jack’s competitors :

1. Milo’s Hamburgers
2. Carl’s Jr
3. McDonalds

4. Burger King

The brandguide table above concludes the Jack’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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