Long John Silver’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Long John Silver’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Long John Silver’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Long John Silver’s to benchmark its business & performance as compared to the competitors and industry. Long John Silver’s is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Long John Silver’s competitors and includes Long John Silver’s target market, segmentation, positioning & Unique Selling Proposition (USP).

Long John Silver’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Long John Silver’s Brand Analysis
Parent Company

LJS Partners LLC




Food & Beverages

Tagline/ Slogan

That’s what I like


Providing seafood with a rich restaurant experience

Long John Silver’s STP
Long John Silver’s Segmentation

People looking to have a seafood meal

Long John Silver’s Target Market

Families belonging to middle class and upper class

Long John Silver’s Positioning

A casual restaurant providing a rich seafood experience

Long John Silver’s SWOT Analysis
Long John Silver’s Strengths

Below are the Strengths in the SWOT Analysis of Long John Silver’s:

1. Established brand name throughout the world
2. Availability of ‘Gift Cards’ feature for customers
3. Variety offered in the menu apart from seafood
4. Separate menu for kids and families
5. Presence throughout the world – more than 1200 units
6. Rich restaurant experience and innovative meal options

7. Over 8000+ people are with the workforce

Long John Silver’s Weaknesses

Here are the weaknesses in the Long John Silver’s SWOT Analysis:

1. Absence of online ordering facilities
2. Limited to a few locations compared to global players

Long John Silver’s Opportunities

Following are the Opportunities in Long John Silver’s SWOT Analysis:

1. Creation of a kid’s zone in the restaurant to improve experience
2. Inclusion of nutrition-conscious items in the menu
3. Adding more attractive combos and offers

Long John Silver’s Threats

The threats in the SWOT Analysis of Long John Silver’s are as mentioned:

1. People looking for nutritious food
2. Fluctuation in price of raw materials
3. Other similar players offering delivery services

Long John Silver’s Competition

Below are the top 3 Long John Silver’s competitors:

1. Captain D’s Seafood kitchens
2. Arthur Treacher’s
3.H.Salt Esquire

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Long John Silver’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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